“A journey through light show, sounds and images that reflects the essence of who we are, celebrates our successes and looks forward towards an even brighter future.” With these phrases, Ferrari Chairman John Elkann introduced the light show held for the first time yesterday night at the Maranello factory.
Click right here to subscribe to our print version!
Some of the most iconic buildings on the Ferrari campus present the backdrop to light projections that specific the distinctive nature of an organization composed of over 5,000 people. The show occupies a scenic house of multiple kilometre alongside Viale Enzo Ferrari. It is animated with three-dimensional photos and light architectures created by over 400 components utilizing the newest low-energy applied sciences, together with projectors, LED bars and laser results.
Projected onto the brick arch framing Ferrari’s historic entranceway are movies of some automobiles passing by way of it over the years. They embrace the 125 S, which debuted right here in 1947, marking the begin of an unimaginable collection of fashions, and the two 499P Hypercars that marked the Prancing Horse’s triumphant return to the 24 Hours of Le Mans this June.
Continuing alongside the avenue lit up in crimson, the former paint store tower is remodeled into a big display screen illuminated with the values that the Prancing Horse has all the time embodied: Individual and Team, Tradition and Innovation, Passion and Achievement.
Other components commemorate the yr’s highlights, displaying employees’ faces from every a part of the Company’s identification: Racing, Sports Cars and Lifestyle. Ferrari’s people are at the coronary heart of assorted initiatives introduced over current months, together with the broad-based share possession scheme, which is able to make every worker a shareholder.
The Wind Tunnel, designed by Renzo Piano, was chosen to symbolise the technological innovation that permeates each space of firm life. The aerodynamic flows created inside the tunnel are reproduced on its floor by colored beams, creatively reinterpreting the work inside one among the most restricted buildings on the campus.
The journey then strikes seamlessly in direction of the subsequent chapter in Ferrari’s history: the e-building. Due to be inaugurated in June subsequent yr, it’s illuminated at the centre of a brand new 100,000 sq. metre space underneath building.
“Tradition and innovation have always been key values for us at Ferrari, as we audaciously continue to build on our proud tradition in unexpected ways. This special light show is dedicated to the men and women of Ferrari who make the extraordinary possible, and our worldwide Ferrari family who make our Company unique,” commented John Elkann.
The light show will likely be repeated over the coming days, permitting all Ferrari employees to admire it alongside their visitors.
