Following the departure of former title sponsor Orlen, Alfa Romeo have introduced leisure and way of life model Stake as their new title sponsor, that means the staff may have an altered staff identify and brand for the upcoming F1 marketing campaign.
Founded in 2017 by a gaggle of know-how and betting business entrepreneurs, Stake has established a powerful presence on the planet of sports activities ever since. Stake gives conventional on line casino video games (resembling slots, blackjack and roulette) and sports activities betting and it additionally gives video streams with reside sellers.
The multi-year partnership goals to extend Stake’s recognition to a broader demographic that can allow the model to diversify its fan base. The two events have introduced that they are going to be making a calendar of worldwide experiences and occasions alongside the F1 calendar, with extra particulars about these plans coming within the run-up to the season.
Managing Director of Sauber Group and Team Representative Alessandro Alunni Bravi commented: “We welcome Stake as a new co-title accomplice for the staff in what represents the beginning of a new period for us each.
New 12 months, new daybreak, new id.
Say hiya to Alfa Romeo F1 Team Stake – a recent id for the staff forward of the 2023 #F1 season because of a new title partnership with one of many world’s main leisure and way of life manufacturers, @Stake.
Tap to find extra. ⬇️ #GetCloser
— Alfa Romeo F1 Team Stake (@alfaromeoorlen) January 27, 2023
“Formula One has seen a huge increase in interest over the last few years and the arrival of brands such as Stake are representative of the massive exposure our sport can offer. We are excited to join such a portfolio of sports and entertainment brands and we’re looking forward to the activation programme that Stake will unveil for our fans.”
Co-Founder of Stake Bijan Tehrani added: “We could not be more thrilled to join a legendary F1 team that shares with us the same ambitions of growth and success. Alfa Romeo F1 Team Stake will expand our opportunities for fan engagement through brand integration and activation.
“We are fully committed to enhancing race weekends by creating unique experiences for all Alfa Romeo F1 Team Stake fans, growing audience engagement in the digital arena.”
