Ahead of the 2023 F1 season, Scuderia AlphaTauri has introduced a multi-year partnership with PKN ORLEN, one of many largest oil and fuel firms in Central Europe.
The Polish oil and fuel firm have a protracted affiliation with Formula 1 with the agency serving as title sponsor with the Alfa Romeo staff. Orlen has now determined to chop its ties with the Swiss-Italian staff and made as an alternative a swap from the Alfa Romeo staff.
Orlen is a multi-utility firm, working in Central Europe and Canada. The concern supplies power and fuels to over 100 million Europeans whereas the superior merchandise are marketed to about 100 nations on 6 continents. As a part of its sustainability ambitions, the corporate goals to achieve emission neutrality by 2050.
CEO of PKN ORLEN Daniel Obajtek stated: “ORLEN Group is Central Europe’s most vital multi-utility concern, serving greater than 100 million prospects. Global model recognition is crucial to attain our strategic targets. Nearly half of the Group’s revenues come from gross sales overseas.
“That is why we consistently focus on sport sponsorship, a cornerstone of our presence in the most prestigious racing series. With Formula 1’s exposure, we reach hundreds of millions of fans worldwide and have built a consistent marketing strategy in Poland and abroad for years. We will continue to leverage the vast potential of the sport with our new cooperation with Scuderia AlphaTauri.”
Team Principal Franz Tost commented: “I’m happy to be beginning the 2023 season with such optimistic information for the staff. ORLEN are one of many main oil and fuel firms in Central Europe and this partnership will permit them to additional improve their model consciousness, by means of the worldwide platforms we provide as a staff. I’m trying ahead to seeing their brand featured on our new automobile on the launch in New York City subsequent month and in addition how this partnership progresses over the approaching years.”
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