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Today, American Express and Formula 1 introduced a multi-year regional partnership that can make American Express the Official Payments Partner of F1 within the Americas, with races in Austin, Mexico City, São Paulo, Las Vegas, Miami, and Montreal. American Express can also be proud to help the F1 Academy, F1’s all-female racing sequence dedicated to creating equal alternatives for girls within the sport, because it strives to extend alternatives for feminine participation in motorsport, each on and off observe.
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The multi-year sponsorships add to American Express’ world-class portfolio of sports activities and leisure partnerships throughout the globe, together with basketball, tennis, golf, music, theatre and extra. Formula 1 is the primary new sports activities vertical American Express has sponsored in over a decade and its first multi-market sports activities partnership, additional cementing its dedication to bringing Card Members unbelievable entry and experiences globally.
Elizabeth Rutledge, Chief Marketing Officer, American Express, mentioned:
The F1 fan base and viewership has grown exponentially over the previous a number of years. We are thrilled to convey the unique entry and distinctive experiences that American Express is thought for to our Card Members and racing followers. Adding F1 to our world portfolio of partnerships helps us proceed to create significant worth for our prospects within the areas they’re most keen about.
Jonny Haworth, Director of Commercial Partnerships, Formula 1, mentioned:
We are thrilled to welcome American Express as an Official Partner of Formula 1 within the Americas. As we proceed to develop our presence within the US, we imagine they’ll introduce a new wave of followers to the game by providing premium once-in-a-lifetime moments to their Card Members and help F1 in our efforts to boost additional and elevate the fan expertise on this essential market. It’s additionally unbelievable to see a vital world model supporting F1 Academy and the work the sequence does to drive lasting change in our sport.
As F1 Americas’ Official Payments Partner, American Express Card Members within the Americas will get a vary of distinctive advantages, corresponding to early entry to F1 Experiences ticket packages obtainable in any respect races and to Paddock Club and Grandstand tickets within the Americas area. Additional on-site advantages might be obtainable for Amex Card Members and in choose moments for all F1 followers at races in North, Central, and South America. Starting at this weekend’s United States Grand Prix in Austin (Oct 20-22), eligible Card Members can have complimentary Amex Race Radios to tune into commentary from across the observe and a present with buy at F1 shops. American Express will even have the ability to host enterprise prospects and companions at races within the Americas area.
At the inaugural Formula 1 Las Vegas Grand Prix 2023 (Nov 16-18), going down at night time towards the enduring Las Vegas backdrop, American Express will provide much more advantages, entry, and experiences.
Emily Prazer, Chief Commercial Officer, Las Vegas Grand Prix, Inc., mentioned:
Preparing for our inaugural Vegas race, we should companion with manufacturers that improve the general visitor expertise and exceed their expectations. American Express continues to convey new and thrilling alternatives for sports activities followers worldwide, and we stay up for working collectively to create once-in-a-lifetime experiences for his or her Card Members.
A Fan Experience for Amex Card Members and their company might be situated simply steps from the Las Vegas observe at North Koval Zone by American Express (reservations for the area might be made obtainable later). Card Members will even have entry to complimentary Amex Race Radios and a present with a merchandise buy, obtainable throughout fan zones (Terms apply). All advantages might be provided on a first-come, first-served foundation, and particular phrases will apply.
