America’s most admired automotive retailer, AutoNation, introduced that it entered the Formula 1 race by way of a partnership with Alpine. The US-based transportation options supplier will sponsor BWT Alpine F1 Team within the Miami Grand Prix on May 5-7, 2023, in Miami, Florida.
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AutoNation and Alpine are each confirmed winners. In addition to this new racing endeavour, AutoNation is represented within the NTT INDYCAR SERIES by four-time Indianapolis 500 winner Helio Castroneves and 2019 Indianapolis 500 winner Simon Pagenaud, who race for Meyer Shank Racing, and by the 2023 INDYCAR Grand Prix of Long Beach winner Kyle Kirkwood racing for Andretti Autosport.
Alpine is likely one of the most engaged automotive makers in motorsports – competing within the FIA Formula 1 World Championship, FIA World Endurance Championship, and Esports sequence – and has two of probably the most dynamic drivers and confirmed Grand Prix winners in Esteban Ocon and Pierre Gasly.
AutoNation and Alpine will companion in distinctive occasions resulting in the Formula 1 Crypto.com Miami Grand Prix 2023. It comes at a time when the French model prepares for its pending arrival within the North American market.
AutoNation and Alpine will cohost occasions at The Concours Club, Miami International Autodrome on the Hard Rock Stadium, and better Miami. Attendees will probably be allowed to work together with and take a look at drive Alpine A110 sports activities vehicles and uncover why Alpine is “a sports speciality brand, born from racing, made by racers, for racers at heart.”
AutoNation and Alpine have additionally entered right into a dialogue on future alternatives involving the U.S. auto retail market. Manley added: “As Americans develop into extra conversant in Alpine merchandise just like the A110, they may perceive why these with a racing ardour and love for distinctive styling wish to personal a bit of a legacy constructed by racers.
Mike Manley, AutoNation CEO, commented:
We are excited to companion with Alpine, a pacesetter in worldwide motorsports. AutoNation and Alpine are linked by our love for vehicles, pace, and the drive to win.
Laurent Rossi, Alpine CEO, added:
AutoNation is an incredible retailer with an industry-leading buyer expertise and an skilled motorsports companion with a profitable pedigree within the Indianapolis 500 and NTT IndyCar Series. This makes for a incredible partnership in one of the thrilling markets on the earth.
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