Scuderia Ferrari is happy to announce the arrival of Bang & Olufsen as a brand new Official Partner. The Danish firm is a marque of excellence in audio expertise and can be part of forces with the Formula 1 team to supply new-generation experiences to followers of the highest motor racing class by activations each on the race monitor and in Maranello.
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In addition to Bang & Olufsen’s brand that includes on the vehicles pushed by Charles Leclerc and Carlos Sainz, Bang & Olufsen and Scuderia Ferrari will work intently to create best-in-class Formula 1 fan experiences. These will happen at Scuderia Ferrari’s amenities trackside on the Formula 1 Grand Prix races and globally throughout the corporate’s branded shops.
Trackside magic and in-store experiences
Since 1925, Bang & Olufsen have created a number of the world’s most iconic audio and residential leisure merchandise primarily based on the distinctive mixture of highly effective sound, timeless design and unrivalled craftsmanship.
To gas the magical moments trackside, they’ll set up our most superior, highly effective, and best-sounding Beolab loudspeakers and immersive TV Experiences. In their shops worldwide, look ahead to a sequence of immersive occasions that commemorate the love of velocity and music.
This partnership with Scuderia Ferrari marks one other essential milestone for Bang & Olufsen and their ambition to ship magical moments to prospects worldwide.
Benedetto Vigna, Ferrari CEO stated:
We welcome Bang & Olufsen on board as an Official Partner. For virtually a century, the corporate has been a byword for state-of-the-art audio expertise mixed with cutting-edge design. Like Ferrari, Bang & Olufsen is a degree of reference in its area, pushing the boundaries on this sector by fixed analysis into supplies and magnificence. The two corporations have quite a bit in widespread. Therefore, now we have excessive expectations for this partnership.
Kamel Ouadi,Bang & Olufsen CMO added:
Together with Scuderia Ferrari, we’re wanting ahead to creating moments that push boundaries and stir feelings that transcend the monitor, the street or the entrance row of a music live performance – in a manner that no person else can.
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