Alfa Romeo F1 Team Stake has launched a collaboration with world-renowned artist BOOGIE to create a creative undertaking aimed toward bringing followers nearer to the crew and celebrating the beginning of the 2023 season. BOOGIE used his spray cans to make a one-of-a-kind piece of artwork on the physique of one of many crew’s vehicles. It was proven for the primary time within the stunning setting of Waldhaus Flims within the Swiss Alps.
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BOOGIE, a German-born graffiti artist, designer and illustrator residing in Switzerland, boasts a creative profession that has taken him to create content material in additional than 40 international locations, with among the largest manufacturers on this planet and among the most achieved artists of his era.
Based in Basel, BOOGIE embodies the spirit of Alfa Romeo F1 Team Stake: worldwide and proudly native, prepared to interact with completely different cultures and locations with out forgetting the place it comes from. Designed for a crew that, since its beginnings, has been difficult the established order, the Art Car is born within the Swiss mountains, the unbelievable alpine backdrop enjoying as large a component within the composition as brushes and paint.
The design of this creative undertaking will not be a easy PR stunt however the starting of a marketing campaign to deliver followers nearer to the crew. JigSpace, an Alfa Romeo F1 Team Stake companion, created a bespoke 3D mannequin of the automobile in its distinctive livery, which followers can get pleasure from in augmented actuality (AR) from the consolation of their very own properties.
To showcase the crew’s partnership and the most recent applied sciences, the Art Car may even be obtainable in individual when it travels to London for the 2023 ICE London, the Global Gaming Hub held on the ExCel on February 7-9. Additional appearances in Zurich, inviting the local people to check drive the automobile, and in Grand Prix vacation spot cities are additionally deliberate however have but to be introduced.
A choose group of the crew’s most devoted followers might be invited to the crew’s Hinwil headquarters to see the Art Car and meet BOOGIE. To reveal how the Art Car undertaking resides, followers will collaborate with the artist so as to add their distinctive contact to element. Fans are on the centre of the whole lot the crew does, and Alfa Romeo F1 Team Stake desires to deliver them as near this undertaking as potential.
Finally, following a year-long marketing campaign, the Art Car by BOOGIE might be auctioned by Memento Exclusives by means of F1 Authentics to lift funds for Alfa Romeo F1 Team Stake’s charity companion, Save the Children – giving again to the neighborhood even additional.
This undertaking will deliver Alfa Romeo F1 Team Stake nearer to the followers in every section of its improvement. The crew is proud to go on this thrilling, ground-breaking journey with trusted companions and an inspiring artist. This is the crew’s first ever Art Car: along with his distinctive, clear, comic-style look, BOOGIE put his signature on a novel undertaking.
Alessandro Alunni Bravi, Managing Director of Sauber Group and Team Representative:
We are proud to deliver this undertaking to life with an unbelievable artist comparable to BOOGIE. He is like us, the embodiment of expertise who got here to name Switzerland residence and advanced a novel type and means of doing issues. Like BOOGIE, we aren’t afraid to problem how issues are finished; the Art Car undertaking is the perfect instance. Most importantly, we don’t need the Art Car to stay closed in our HQ: it’s a undertaking for our neighborhood, for our followers, to get nearer to the crew – first by means of the JigSpace AR expertise, then in individual – and really feel what drives us. I’m enthusiastic about seeing this undertaking develop, and I can’t anticipate the following few months.
BOOGIE, artist:
It’s a once-in-a-lifetime expertise, and portray a Formula One automobile for a Swiss crew is particular for me. Painting a Formula One automobile will not be one thing you get to do each day. I wished to seize the crew’s enthusiasm for my design by having the letters come collectively to provide an artwork piece representing all of the companions, companions, and organizations that helped make this automobile. Alfa Romeo F1 Team Stake is extra than simply what its identify says; it’s a group of people that all work towards the identical aim.
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