Motorsports

Business: Ferrari ends partnership with Estrella Galicia

By Balazs Szabo on

Ferrari have lately confirmed that they’ve terminated a longstanding F1 partnership with non-alcoholic beer model Estrella Galicia following a three-year collaboration between the Italian crew and the Spanish firm.

Ahead of the 2021 F1 season, Ferrari introduced a partnership with Spanish beer model Estrella Galicia. The firm is the flagship non-alcoholic beer model of Hijos de Rivera, a Spanish manufacturing and distribution agency with a historical past spanning over 114 years, which is current in over 60 international locations from all over the world.

It was no shock to see Estrella Galicia be part of Ferrari in 2021 because the Spanish firm has been a private sponsor of Carlos Sainz since 2013, who left McLaren on the finish of 2020 to affix the Maranello-based outfit for the subsequent season.

The Prancing Horse have now confirmed that they’ve parted methods with the non-alcoholic beer model, marking the tip of their sponsorship beginning subsequent season.

“Three seasons of reminiscences, and an excellent partnership. Thank you very a lot,” Ferrari wrote on their social media accounts, alongside a video displaying Sainz having fun with their beverage after a win.

During the 2023 F1 season, Ferrari has had a plethora of companions and sponsors supporting their marketing campaign. Among the premium companions have been Shell, Santander and VGW Play. The listing of crew companions featured Ray-Ban, AWS, Richard Mille, Ceva Logistics, Philip Morris International, Genesys, Bitdefender, Estrella Galicia, HCL Software, Harman Automotive, Palantir, OMR Automotive and ZCG.

Furthermore, the technical companions have been Puma, VistaJet, Giorgo Armani, SKF, NGK, Brembo, Bell Helmets, Sabelt, Riedel, Iveco, Ecopol, Manpower Group, Riva, Frecciarossa, Mahle, Garrett Advancing Motion, Öhlins, Pirelli and Celsius.


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