Haas F1 Team introduced a brand new partnership with Chipotle Mexican Grill (NYSE: CMG) forward of the 2023 FIA Formula 1 World Championship.
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The Chipotle Mexican Grill brand will function on each the nostril and facet of the VF-23, race fits of MoneyGram Haas F1 Team drivers Kevin Magnussen and Nico Hulkenberg and group attire. The newest American sponsor of the group will activate digitally season-long, with a selected give attention to amplification on the three races on house soil – the Miami Grand Prix on May 7, the US Grand Prix on the Circuit of the Americas on October 22, and the inaugural Las Vegas Grand Prix going down on the night of November 18.
The Fortune 500 firm, based mostly in Newport Beach, California, makes a speciality of responsibly sourced, classically cooked, genuine meals made-to-order with sustainable and moral practices at its core. A frontrunner and innovator within the meals trade, Chipotle Mexican Grill has practically 3,200 eating places with over 100,000 workers working throughout America, Canada, the UK, France, and Germany.
Guenther Steiner, Team Principal of MoneyGram Haas F1 Team, commented:
We’re delighted to work with Chipotle, bolstering our American partnership portfolio. Their group has been incredible to work with, and we share an identical ethos in how we function – transparency, integrity, and fervour. Having one other main American model be part of us means our house races will get that a lot busier. Still, it’s an excellent alternative to succeed in new audiences throughout the States, a key goal for all inside Formula 1 as we speak. Our partnership can even lengthen past the racetrack, with each organizations caring deeply about native communities and charity initiatives – there are not any limits to what we are able to obtain collectively.
Chris Brandt, Chief Marketing Officer at Chipotle, added:
F1’s meteoric rise within the United States has modified how sports activities leagues create emotional connections with followers. We are extremely happy with our Real meals for Real Athletes platform, and our partnership with the Haas group will assist increase Chipotle’s fandom to new customers within the U.S. and internationally.
About Chipotle Mexican Grill:
Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a greater world by serving responsibly sourced, classically-cooked, actual meals with healthful substances with out synthetic colors, flavours or preservatives. Chipotle had practically 3,200 eating places as of December 31, 2022, within the United States, Canada, the United Kingdom, France and Germany. It is the one restaurant firm of its measurement that owns and operates all its eating places. Chipotle is ranked on the Fortune 500 and is acknowledged on the 2022 checklist for Fortune’s Most Admired Companies. With over 100,000 workers captivated with offering a terrific visitor expertise, Chipotle is a longtime chief and innovator within the meals trade. Chipotle is dedicated to creating its meals accessible to everybody whereas persevering with to be a model with a demonstrated goal because it leads the way in which in digital, know-how and sustainable enterprise practices.
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