On Monday, the Ryder Cup announced a historic consultancy partnership with Roc Nation Sports International (RNSI) that may intention to “generate hype ahead of the 44th edition of the Ryder Cup in Rome this September”.
Grammy successful DJ Khaled, who can’t get sufficient of the game, will probably be one expertise who’s entrance and centre of the collaboration. He will probably be working alongside the Ryder Cup to assist faucet into his viewers and create a crossover second, rooted in authenticity and his ardour for golf.
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“Let’s go golfing! I’m super excited to be partnering with the Ryder Cup. I’ve been getting into my golf a lot more recently; it’s become a passion of mine. We’re about to take it up a gear. Believe that!” says DJ Khaled.
You can see the Ryder Cup video posted beneath:
The assertion additional revealed that the collaboration will “include creative content creation through RNSI productions and strategic PR amplification, utilising its best-in-class in-house resources as a 360 agency. This will also involve working with the incredible talent on the wider Roc Nation roster, which includes golf enthusiasts from all walks of life, to create and engage in Ryder Cup themed content for their followers.”
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Guy Kinnings, Ryder Cup Director, added: “Golf has undergone a popularity boom in recent years, with more diverse and younger fans following and playing the sport. The Ryder Cup has always been the moment when golf enters mainstream culture and with Roc Nation by our side, we can further tap into this boom by creating cross-over content that entices new, younger fans to watch and follow the event.”
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