The Mercedes-AMG F1 Team is delighted to announce Einhell, a number one producer of state-of-the-art cordless energy instruments and backyard gear, as its ‘Official Tool Expert’ in a brand new and thrilling partnership.
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Einhell will be part of the group from 1 January 2023, with its cordless instruments supplied in our group’s workshops within the manufacturing facility and the race storage. Einhell branding may also be featured on the drivers’ fits and group uniform and also will be on our 2023 automobile.
The partnership brings collectively two manufacturers synonymous with technical excellence, which set daring objectives and all the time try for max efficiency – whether or not a automobile races across the monitor or makes use of energy instruments at dwelling.
Toto Wolff, CEO and Team Principal of the Mercedes-AMG PETRONAS F1 Team mentioned:
We are delighted to accomplice with Einhell, who joins us as our Official Tool Expert. They are persistently setting new requirements of their trade with the fixed improvement of their expertise. By utilizing Einhell’s battery-powered instruments and gear, we profit from the most recent expertise for max efficiency.
Andreas Kroiss, CEO of Einhell Germany AG, commented:
Our success comes particularly from our group spirit, dynamism and a transparent, daring aim. As visionaries within the DIY trade, we predict massive. This is why the partnership with the Mercedes-AMG PETRONAS F1 Team is our strategic subsequent step in direction of our aim of changing into a global market and expertise chief in battery-powered instruments for the house and backyard.
We are proud to help essentially the most profitable Formula 1 racing group of the previous ten years with our battery-powered instruments as Official Tool Expert and to show our cordless excellence underneath essentially the most excessive situations. By positioning our instruments and gear within the worldwide Formula 1 landscape, we’re pursuing our worldwide growth technique, taking the Einhell model to the subsequent stage. This partnership with Mercedes-AMG PETRONAS F1 is, subsequently, an ideal match.
Richard Sanders, Commercial Director of the Mercedes-AMG PETRONAS F1 Team, added:
We’re extremely excited to welcome Einhell to our accomplice household as our Official Tool Expert and produce collectively our shared push for technological excellence. Their state-of-the-art merchandise will present our group with the very best gear, and we stay up for supporting Einhell in its worldwide growth technique.
Einhell Announced as Official Tool Expert of the Mercedes-AMG PETRONAS F1 Team
The partnership will probably be a central factor to Einhell’s 2023 tv marketing campaign, with Toto Wolff that includes because the face of the marketing campaign.
About Einhell Germany AG
Einhell is a number one producer of state-of-the-art instruments and gear for the home and backyard. From its headquarters in Landau/Isar (Bavaria), the internationally profitable firm has constantly expanded its progressive rechargeable battery platform, Power X-Change and is now the market chief within the space of cordless instruments and backyard gear. Einhell has set new requirements for endurance, efficiency, and security for a few years. Einhell prospects respect the liberty of cordless operation for all their DIY initiatives, in addition to the wonderful worth for cash that Einhell merchandise symbolize and the first-class customer support supplied by the corporate.
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