Formula One’s Maranello-based outfit Ferrari have introduced the arrival of a new Team Partner with the signing of a multi-year settlement with the American audio electronics firm Harman Automotive.
Just every week after confirming that the Swiss crypto and blockchain expertise firm Velas left the Maranello-based crew, Ferrari put in the American software program firm, Genesys as a second-tier crew partner, becoming a member of the likes of Ray-Ban, AWS, Richard Mille, CEVA Logistics, Mission Winnow, Bitdefender, Estrella Galicia, HCL, Palantir and OMR.
The Italian outfit has now introduced a multi-year partnership with Harman Automotive. The Stamford-based agency is an electronics expertise firm and subsidiary of Samsung Electronics centered on designing client experiences at automotive grade that can develop a multi-faceted partnership with Ferrari centered on bringing the next-generation of in-cabin experiences to market.
Commenting on the announcement, Ferrari CEO Benedetto Vigna stated: “Our partnership brings together two brands celebrated for excellence and for pushing the boundaries of technology and innovation. We look forward to working with Harman to extend our in-cabin experience advantage and deliver to our customers a drive like no other”.
Among Ferrari’s sponsors for the 2023 season shall be Shell, Santander, Ray-Ban, AWS, Richard Mille, Ceva, Mission Winnow, Bitdefender, Estrella Galicia, HCL Software, Palantir, OMR, Puma, Radiobook, VistaJet, Giorgio Armani, Riva, Mahle, Pirelli, Manpower Group, TechnoGym, Iveco, Bell, Riedel, Garrett, Öhlins, Sabelt, Frecciarossa, NGK Spark Plugs, Brembo, SKF and Harman.
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