Ferrari and PUMA, a sports activities attire firm, have signed a multi-year partnership extension and will take pleasure in better visibility as a Premium Partner beginning subsequent yr.
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In the approaching years, PUMA will proceed to be the licensing associate for Ferrari-branded merchandise and the provider of group and racewear for Ferrari in Formula 1.
The renewal of the partnership and licence agreements proceed the profitable collaboration between PUMA and Ferrari, which first began in 2005.
Arne Freundt, PUMA CEO, commented:
Since 2005, PUMA has had the ambition to be the very best model associate for Scuderia Ferrari. Over the previous twenty years, we have now celebrated many successes and the fervour for Ferrari with the hundreds of thousands of Tifosi worldwide. I’m very excited that we’ll additional deepen our robust partnership by prolonging our partnership and extending the scope of our collaboration.
Benedetto Vigna, Ferrari Chief Executive Officer, added:
Ferrari and Puma have a longstanding journey, which is a testomony to an everlasting belief and synergy to proceed to embrace new alternatives collectively. As leaders in our respective fields, we’re able to assist one another, demonstrating an unwavering dedication to supply more and more partaking experiences for our Tifosi and model lovers.
About PUMA
PUMA is likely one of the world’s main sports activities manufacturers, designing, growing, promoting and advertising footwear, attire and equipment. For 75 years, PUMA has relentlessly pushed sport and tradition ahead by creating quick merchandise for the world’s quickest athletes. PUMA gives efficiency and sport-inspired way of life merchandise in classes reminiscent of Football, Running and Training, Basketball, Golf, and Motorsports.
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It collaborates with famend designers and manufacturers to carry sports activities influences into avenue tradition and trend. The PUMA Group owns the manufacturers PUMA, Cobra Golf and stichd. The firm distributes its merchandise in additional than 120 international locations, employs about 20,000 individuals worldwide, and is headquartered in Herzogenaurach/Germany.
