Ferrari have unveiled a brand new partnership with American expertise big HP which is able to see the workforce change its title to Scuderia Ferrari HP, beginning on the forthcoming Miami Grand Prix.
Ahead of the upcoming Miami Grand Prix, the Maranello-based outfit has unveiled a brand new sponsorship deal, saying HP as its new accomplice. The Italian squad might be renamed Scuderia Ferrari HP, marking the start of a multi-year sponsorship deal.
Alongside a branding deal, HP can even provide Ferrari with its providers, starting from computer systems, printers and different {hardware} to conferencing expertise.
In addition, the HP brand will make its debut on the Maranello F1 automobiles forward of Miami Grand Prix scheduled for May 3-5, when the workforce will begin competing as Scuderia Ferrari HP. The Scuderia Ferrari Esports workforce and the Scuderia Ferrari automobile pushed by Maya Weug within the all-female F1 Academy collection launched in 2023, can even race utilizing the brand new moniker.
Ahead of the Miami Grand Prix, representatives from each organizations might be current for the reveal of the Scuderia Ferrari HP livery, which is able to debut in a singular version particularly designed for Miami. Ferrari CEO, Benedetto Vigna, Scuderia Ferrari HP’s Team Principal Fred Vasseur, the workforce’s drivers Charles Leclerc and Carlos Sainz, and HP CEO, Enrique Lores might be in attendance.
It all begins within the storage, the place we dare to dream and obtain. Today, @HP and @ScuderiaFerrari announce their historic title partnership.
We are thrilled to embark on a journey to empower individuals by way of expertise and innovation and create significant connections worldwide 🏁… pic.twitter.com/X2b0GfiNrk
— Scuderia Ferrari HP (@ScuderiaFerrari) April 24, 2024
“Our founder handed on to us his steady will to progress. From this stems our drive to innovate on the street and on the observe, in addition to our dedication to a sustainable future, from carbon neutrality to the training of the youthful technology,” mentioned Ferrari CEO Benedetto Vigna.
“In HP we’ve discovered the identical values, which make it a really perfect accomplice. We sit up for beginning our collaboration and dealing with new alternatives and challenges collectively.”
Vigna’s HP counterpart Enrique Lores added: “With expertise, efficiency and distinctive craftsmanship fuelling the longer term, the partnership between HP and Ferrari is a pure match.
“Both brands are built on rich histories that have endured the test of time. Through this unique collaboration, we also have an opportunity to reach new audiences, drive business growth, and create lasting impact for our shared clients and communities. Together we will leverage the global stage of racing to accelerate sustainable innovation.”
