Ferrari and Philip Morris International (PMI), strategic companions since 1973, will open a new chapter of their historic relationship.
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Ferrari E-Lab, in collaboration with PMI, will carry collectively the 2 corporations’ technological capabilities to scout and discover new energy-related applied sciences that might assist the decarbonization journey of their respective manufacturing services in Maranello and Crespellano, positioned 30 km aside within the Emilia Romagna Region.
The partnership goals to evaluate key options contributing to industrial electrification within the technology, storage, and transformation of renewable vitality. The first research will discover the viability of long-duration vitality storage applied sciences and ought to be accomplished by Q3/2024.
Benedetto Vigna, Chief Executive Officer of Ferrari, commented:
In the 12 months of the fiftieth anniversary of our partnership, Ferrari and PMI share a want to evolve their work collectively in a spirit of open innovation. Our corporations will collaborate to analysis new know-how options to develop and optimise the usage of vitality in our industrial processes. We can be taught a nice deal from bringing collectively extremely specialised groups from totally different sectors.
Jacek Olczak, Chief Executive Officer of PMI, commented:
PMI welcomes this new chapter within the long-standing partnership with Ferrari, establishing a new space of collaboration for our two organizations, that are certain by a widespread ardour for innovation.
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Scott Coutts, Senior Vice President of Operations at PMI, added:
We look ahead to collaborating with Ferrari E-Lab as we proceed to implement our three-pronged technique and strategy to decarbonization, which incorporates lowering fossil gasoline consumption, switching to renewables, and offsetting unavoidable emissions. We are notably desirous about exploring the potential industrial electrification may play in our technique.
Ferrari goals to turn out to be carbon impartial by 2030.
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