Motorsports

Ferrari makes multiple changes to its partnership portfolio

By Balazs Szabo on

Ferrari seems to have ended their collaborations with two of their premium companions with each Velas and Snapdragon having been faraway from the checklist of companions on the Italian workforce’s web site.

Founded in 2019 in Zug, Switzerland, Velas is blockchain community for safe and interoperable transactions. The partnership was solely signed in the beginning of final season, however it appears that evidently the 2 firms will finish the collaboration forward of the 2023 F1 season. Velas additionally served because the Title Sponsor of Ferrari Esports Series.

Snapdragon Satellite whose companion firm is Qualcomm is a two-way satellite tv for pc messaging service. The software program agency has solely joined the partnership portfolio of the Italian workforce final 12 months, however the two events seem to have terminated their collaboration after only one 12 months.

However, the Maranello-based outfit has additionally added two new sponsors to its companion checklist with the arrival of HCL Software and Bitdefender.

HCL Software is a multi-national firm that’s primarily based in India and the United States. The brand first appeared on the F1-75s pushed by Charles Leclerc and Carlos Sainz finally 12 months’s Abu Dhabi Grand Prix with the partnership set to proceed in 2023.

Romanian group Bitdefender, a world cybersecurity chief, has entered right into a multi-year partnership with Ferrari. The sponsorship began finally 12 months’s Singapore Grand Prix with the corporate’s brand displayed on the drivers’ helmets. From 2023, the corporate’s brand may even be added to racing fits and workforce uniforms.

Co-founder and Chief Executive Officer Florin Talpes stated: “Bitdefender shares with Scuderia Ferrari a heritage of excellence and a demonstrated track record of building state-of-the-art, innovative technologies to deliver winning results. When every second counts, only the most advanced cars win races on the track, and only the most advanced technology has the power to effectively prevent, defend and respond to cyberattacks.”

Moreover, Ferrari have additionally managed to prolong their partnership with EssilorLuxottica. The Maranello-based workforce’s partnership with the eyewear producer initially started in 2016. The French producer has numerous manufacturers beneath its umbrella with Oakley, Ray-Ban, Kodak Lens, Eyezen, Crizal and Xperio all contributing to the corporate’s portfolio. Ferrari’s 2023 F1 challenger will proceed to function the Ray-Ban model.

“As of at present, Ferrari is getting ready to obtain new targets with EssilorLuxottica: from the primary solely Ferrari-branded eyewear line, to the challenges awaiting us on the circuits within the motorsport seasons forward”, stated Benedetto Vigna, chief govt of Ferrari.

“Starting from a common history of excellence and authentically shared values, we want to build further exciting projects together with the millions of fans and customers who choose us and believe in this constantly developing collaboration.”

Among Ferrari’s sponsors for the 2023 season will probably be Shell, Santander, Ray-Ban, AWS, Richard Mille, Ceva, Mission Winnow, Bitdefender, Estrella Galicia, HCL Software, Palantir, OMR, Puma, Radiobook, VistaJet, Giorgio Armani, Riva, Mahle, Pirelli, Manpower Group, TechnoGym, Iveco, Bell, Riedel, Garrett, Öhlins, Sabelt, Frecciarossa, NGK Spark Plugs, Brembo and SKF.


earlier




Source link

Related Articles

Back to top button