F1 Authentics, Formula 1, Pirelli and Ferrari Trento have raised greater than £245,000 for the Emilia-Romagna Region’s Agency for Territorial Safety and Civil Protection.
While the Emilia Romagna Grand Prix was set to happen as the primary European spherical of the 2023 F1 season over the weekend of the nineteenth – twenty first May, excessive flooding within the area compelled the game to name off the occasion. Following the cancellation, Formula One determined to affix forces with F1 Authentics, Pirelli, Ferrari Trento, Automobile Club d’Italia and Formula Imola to boost cash for the Emilia-Romagna Region’s Agency for Territorial Safety and Civil Protection.
The marketing campaign concerned a group of extraordinarily unique memorabilia auctions, hosted on the F1 Authentics platform, together with the Pirelli Pole Position Award trophy and all 4 Podium trophies – all of which might have been awarded on the Emilia Romagna Grand Prix – in addition to an official Ferrari Trento Bottle of Sparkling Wine. All of these things have been additionally signed by all present drivers, with the rostrum trophies additionally boasting autographs from Team Principals too.
All auctions closed on sixth June, collectively elevating an enormous £247,171 for the Emilia-Romagna Region’s Agency for Territorial Safety and Civil Protection. The flood relief will obtain this huge sum to assist in the wake of the devastation brought on by the flooding in Imola. Ferrari Trento have additionally dedicated to matching the quantity raised from the Podium Bottle public sale, so as to add to this complete.
Commenting on the motion, Barry Gough, Founder and CEO of Memento Exclusives and F1 Authentics, stated: “We are pleased to have been able to support the Emilia-Romagna Region’s Agency for Territorial Safety and Civil Protection and help raise an incredible sum, to be donated to this worthy cause. These items were all ‘once-in-a-lifetime’ pieces, and to have raised £247,171 from them is absolutely fantastic.”
Pirelli Motorsport Director Mario Isola, added: “Once once more the F1 neighborhood has proven nice generosity, amassing via this public sale a sum to be donated to those that are nonetheless affected by the injury brought on by the unhealthy climate in Emilia-Romagna, which has been very severe and whose penalties will weigh closely on the inhabitants for a very long time. Any assist, even a small one, will help and we’re comfortable to have made our contribution.”
Matteo Lunelli, President & CEO of Ferrari Trento, commented: “Ferrari Trento is proud and honoured to play a job in supporting the folks affected by the floods in Imola. This is a matter near our hearts particularly because of the proximity of the floods, taking place in our residence nation.
“That is why Ferrari Trento will probably be matching the proceeds generated by the public sale of the particular Jeroboam bottle, that ought to have been on the Imola podium, and double the donation to the Emilia-Romagna area. The public sale was successful, and we’re grateful to the drivers and Formula 1 staff for their help and participation.”
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