Motorsports

G42 | Mercedes-AMG F1 Team | Partnership

G42, the main UAE-based synthetic intelligence (AI) and cloud computing know-how firm and the Mercedes-AMG PETRONAS F1 Team have introduced a multi-year partnership to unleash the total potential of synthetic intelligence.

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G42 and the Mercedes-AMG PETRONAS F1 Team will discover methods to deploy cutting-edge synthetic intelligence software program and options to ship crucial insights into the group’s operations. Hallmarks of the partnership will embody enhancing the accuracy of actionable perception and efficacy of perception supply to seek out marginal positive aspects. Companies inside G42’s portfolio may be deployed to realize this, together with Presight.ai, whose omni-analytics platform leverages all supply knowledge to help insight-driven decision-making.

The partnership will even concentrate on expertise growth programmes, joint coaching, and innovation workshops. Experts from G42 and the Mercedes-AMG PETRONAS F1 Team will collaborate to determine areas the place AI might be deployed and supply further worth to the eight-time consecutive Constructors’ World Champions.

Commenting on the partnership, Peng Xiao, Group CEO at G42, stated:

Modern motorsport and know-how go hand-in-hand, particularly contemplating the sheer magnitude of crucial knowledge generated throughout each race weekend. By combining distinctive human expertise with superior AI, large knowledge analytics and computing energy, we are able to optimize a variety of processes, each on and off the observe, enabling determination dominance and increasing the boundaries of what’s at present potential. We are very enthusiastic about this new partnership with the Mercedes-AMG PETRONAS Formula One Team and look ahead to making our technical assets and experience accessible to assist them succeed.

Toto Wolff, Team Principal and CEO of the Mercedes-AMG PETRONAS F1 Team, stated:

We are delighted to accomplice with G42. To compete and win on the highest stage of motorsport, we’re all the time on the lookout for each benefit. With G42, we’re excited to start our collaboration and use its AI-powered, data-driven insights to assist us on and off the observe.

Richard Sanders, Chief Commercial Officer of the Mercedes-AMG PETRONAS F1 Team, added:

We are happy to welcome G42 into our accomplice ecosystem. Applied synthetic intelligence is an interesting business; collaborating with G42, one of many main exponents on this space could be very thrilling for the group. Through G42’s ground-breaking know-how, we look ahead to exploring methods to ship worth for the group and our companions.

G42 branding might be displayed on the Mercedes-AMG F1 W14 E PERFORMANCE, the group’s 2023 automotive, launched at Silverstone, UK, earlier this week. The brand will even function on race drivers Lewis Hamilton and George Russell helmets and within the group’s storage on Grand Prix weekends.






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