Globant and Formula 1 have launched into a multi-year partnership till 2026, a collaboration that guarantees to revolutionize the digital experiences for F1 groups and followers. As an Official Partner, Globant will lend its experience to Formula 1, aiding within the growth of cutting-edge IT techniques and merchandise that can improve the game’s digital panorama.
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As step one on this transformative journey, Globant—with its huge community of 29,000+ professionals spanning 33 international locations—will leverage its revolutionary applied sciences to revolutionize the digital experiences at occasions for F1 followers and key stakeholders. This contains the content material supply system used on the pit wall, a real-time streaming answer that gives F1 and key stakeholders with distinctive multi-channel media, thereby inserting the facility of the F1 expertise within the arms of the followers.
Throughout the partnership, F1 will use main Globant know-how to attach followers higher digitally and assist create once-in-a-lifetime moments for followers attending Grands Prix, each on and off monitor.
Martin Migoya, Co-Founder and CEO of Globant, expressed his pleasure and pleasure concerning the partnership: “We are thrilled to embark on this journey with Formula 1, the world’s most technologically advanced sport. Our role in their digital transformation process and fan experience offering is a testament to their trust in us. Globant builds technology that aims to delight, and we are confident that this partnership with Formula 1, a competition that challenges athletes to compete at the highest level and delights millions of fans worldwide, is a perfect match.”
Wanda Weigert, Chief Brand Officer at Globant, added: “We make technology boost passion and elevate user and fans’ experiences. After our joint work with FIFA, Major League Rugby, and Los Angeles Clippers in the US, among other top organizations, this new partnership with Formula 1 allows us to globally keep on showing companies what we can do for their customers and how much value we can drive into their businesses.”
Jonny Haworth, Director of Commercial Partnerships at Formula 1, stated: “This exciting partnership with Globant will help F1 further elevate the at-track digital experience for fans and teams. F1 has always been at the forefront of innovation, and this partnership will allow us to use the latest technology to give fans the once-in-a-lifetime experience they deserve.”
Pete Samara, Director of Strategic Technical Ventures at Formula 1, stated: “In a sport with innovation at its heart, this new partnership will support F1 in its drive to transform key IT systems to serve our passionate fanbase and dedicated stakeholders better. Together, we will use Globant’s technical excellence and our combined commitment to pushing boundaries to move F1’s event digital experience into a new age.”
