Oracle Red Bull Racing is becoming a member of forces with the globally famend sports activities and way of life model New Era to create new ranges of Team headwear that uniquely fuse efficiency and elegance.
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Originating from New York, New Era brings over a century of expertise in supplying high quality headwear to a few of the world’s largest sports activities leagues, together with Major League Baseball (MLB), the National Basketball Association (NBA) and the National Football League (NFL) within the US, in addition to groups within the English Premier League (EPL), France’s Ligue 1 and Spain’s La Liga.
The partnership will see New Era produce headwear for the Team and drivers to put on all through the season and be out there to buy from New Era and Oracle Red Bull Racing on-line shops and shops at the beginning of the 2023 Formula One season.
The debut headwear assortment might be out there within the basic Oracle Red Bull Racing livery in a spread of types and in a seasonal color palette for followers who need to push the boundaries as a lot because the Team.
Christian Horner, Team Principal and CEO of Oracle Red Bull Racing, mentioned:
The New Era model is iconic. Transcending sport and vogue, it’s actually woven into the material of worldwide tradition. Our partnership with New Era will allow us to deliver F1 and Oracle Red Bull Racing to a good wider viewers via an revolutionary assortment and line of headwear. The new vary might be out there within the acquainted Oracle Red Bull Racing livery colors and can embody a number of race-specific specials all through the season. The collaboration permits us to attach with followers on a brand new degree, and we’re excited to raise that even additional alongside a model as synonymous with innovation and vogue as New Era.
Paul Gils, VP of EMEA at New Era, added:
We are thrilled to be partnering with Oracle Red Bull Racing. As two globally revered manufacturers who proceed to push the boundaries of their respective fields, we’re excited to deliver a set of headwear to the Oracle Red Bull Racing fanbase and crew drivers in 2023 and past to strengthen our presence in Formula 1 additional.
ABOUT NEW ERA
Since 1920, New Era has been handcrafting the best headwear on this planet. Today, with attire and equipment traces, the model is a market chief rooted in sports activities and an influencer of road and way of life tradition across the globe. With over 500 licenses in its portfolio, New Era is the model of selection within the worlds of sport, vogue, music and leisure. The Company is headquartered in Buffalo, N.Y., and its merchandise are bought in over 80 nations.
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