Heineken is delighted to accomplice with Red Bull Racing driver and Dutch international F1 famous person Max Verstappen forward of what guarantees to be one more distinctive racing season.
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Verstappen can be an official Heineken 0.0 ambassador to champion accountable consumption. The partnership, which brings collectively two Dutch icons, will purpose to have interaction the following era of followers by a sequence of inventive activations, together with an thrilling new gaming initiative: Player 0.0.
Heineken has promoted ‘When You Drive Never Drink’ with the assistance of high-profile motorsport partnerships since getting into F1 in 2016. Heineken additionally proclaims a partnership with Oracle Red Bull Racing – bringing collectively two innovators and giants of the game.
With lower than two weeks till the beginning of the 2023 season in Bahrain, Formula 1 international accomplice Heineken has introduced a brand new international partnership with Dutch worldwide F1 famous person Max Verstappen forward of what guarantees to be one other excellent racing season.
The partnership between the preferred beer within the Netherlands and the preferred driver within the Netherlands goals to get the following era of followers concerned by a sequence of inventive and significant actions specializing in accountable ingesting.
First up can be Player 0.0 – an thrilling new gaming initiative that Heineken and Verstappen are engaged on to create a novel digital racing expertise for followers, culminating in profitable avid gamers to race towards among the world’s greatest drivers.
The present world champion, Verstappen, has additionally been introduced as Heineken’s official 0.0 ambassador to assist encourage accountable consumption by a sequence of sponsorship activations, together with the continuing ‘When You Drive, Never Drink’ marketing campaign.
Max Verstappen, the present F1 world champion, mentioned:
Being from the Netherlands myself, partnering up with an iconic Dutch model like Heineken is phenomenal. People who know me know that I’m very decided, and as a driver, I don’t wish to depart any room for error. That’s why I’m excited to hitch the ‘When You Drive, Never Drink’ marketing campaign to assist increase consciousness for accountable consumption. And being an avid gamer and passionate Sim Racer myself, I’m thrilled to be taking part in a component within the new gaming initiative being developed known as Player 0.0.
Christian Horner, Team Principal Oracle Red Bull Racing, commented:
Any nice workforce wants a sequence of nice companions to assist assist them on their journey, and we’re extremely excited so as to add Heineken as one in all our international companions with their no-alcohol model Heineken 0.0 to assist take us to the following stage. Heineken 0.0 has change into an enormous a part of the F1 household worldwide. It offers our followers world wide thrilling and interesting methods to have enjoyable on the observe and at dwelling. We can’t wait to work with them once more and see the thrilling alternatives we will carry to our followers this season.
These new partnerships complement Heineken’s current affiliation with Formula 1, which has confirmed extremely profitable in rising the Dutch model’s international footprint and ingesting events in focused native markets.
Bram Westenbrink, Global Head Heineken Brand, added:
We are extremely excited to accomplice with the present world champion and the workforce behind him in Oracle Red Bull Racing. Max is a Dutch and international icon. He is the proper ambassador for Heineken 0.0; his ardour, each on and off the observe – within the Sim Racing community- will increase our message into the gaming world with Player 0.0 and assist in our push to encourage accountable consumption.
Heineken additionally formally proclaims a partnership with Oracle Red Bull Racing and Heineken 0.0 – the proper pairing to ship world-class leisure and distinctive fan experiences the place efficiency meets play. The two international manufacturers may even present thrilling new life-style marketing campaign moments in areas together with music & gaming. They may even assist Heineken’s accountable consumption marketing campaign, ‘When You Drive, Never Drink’. The partnership will purpose to have interaction and join with followers globally by the #1 driver and race workforce in F1, serving to give followers a view behind the scenes of a world-class racing workforce.
Heineken has been dedicated to actual change in attitudes towards drink driving since getting into the world of motorsport in 2016 and can re-launch their “When You Drive, Never Drink” marketing campaign in May 2023. Heineken has at all times advocated accountable consumption, with international motorsport partnerships now offering an efficient platform to destigmatize accountable ingesting. On prime of this, Heineken has dedicated to investing 10%+ of all media budgets to assist these programmes.
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