Ahead of the Spanish Grand Prix, Formula One has confirmed that it has prolonged its Global Partnership with Heineken following seven years of profitable collaboration between the 2 international manufacturers.
Heineken joined forces with Formula One in 2016, and has staged plenty of actions together with at-track activations, offering world class DJs at occasions and enhancing fan experiences globally.
The extension of the partnership will see Heineken proceed to present world-class leisure moments, together with performances from Heineken’s newly introduced international ambassador, Dutch celebrity DJ Martin Garrix.
Since coming into the world of motorsport in 2016, Heineken has been dedicated to driving actual change in the direction of the attitudes round drink driving, launching their ‘When You Drive, Never Drink’ marketing campaign, and has additionally dedicated to investing 10%+ of all media budgets to supporting accountable consumption programmes.
Alongside the partnership, Heineken would be the official Title Race Partner for the inaugural 2023 Las Vegas Grand Prix, which is about to create the proper mixture of world-class leisure and distinctive fan experiences throughout the race weekend.
Two Dutch icons collectively 🤝! Welcome @Max33Verstappen as our worldwide @Heineken 0.0 ambassador. #Player00 #WhenYouDriveNeverDrink ⭐️
More information right here 👉https://t.co/Xqsl9hibR4 pic.twitter.com/TLiHB50FjC— Oracle Red Bull Racing (@redbullracing) February 20, 2023
Commenting on the announcement, Formula One President and CEO Stefano Domenicali mentioned: “Since our partnership with Heineken started in 2016 they’ve been an unbelievable associate that has focussed on delivering world-class occasions for all our followers that embody the easiest of sport and leisure, and so they have grow to be a key a part of the race weekend.
“The work that Heineken is doing to promote accountable consuming stays as necessary to us because the experiences they create for our followers, previous and new, and we glance ahead to enhancing that all through this season and past.”
Heineken CEO Dolf van den Brink added: “F1’s rapidly growing, ever-changing fanbase was one of the many reasons why we extended our partnership. This is a fantastic opportunity for us to continue delivering world-class fan experiences, while also developing our responsible consumption messages to an increasingly engaged and relevant audience. With the Heineken Silver Las Vegas race later this year set to be a highlight, 2023 is going to be the most exhilarating season yet!”
