Visa Cash App RB Formula One Team is thrilled to announce its partnership with HUGO Eyewear, designed and manufactured by Safilo Group S.p.A, beginning this season.
Leveraging the worldwide attraction of F1TM and delivering its signature genuine type, HUGO Eyewear would be the Official Eyewear Partner of the VCARB crew. Its daring designs might be represented in official photographs starring our two drivers, Daniel Ricciardo and Yuki Tsunoda.
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Peter Bayer, CEO of Visa Cash App RB Formula One Team, commented:
Since the beginning of this 12 months, our HUGO crew equipment has been getting envious glances wherever we go, and now we’re delighted that HUGO Eyewear has come on board to finish our look completely with an ideal vary of sun shades and frames. With their cutting-edge design and strong development, they’re made for risk-takers and an ideal match for the crew and Formula 1.
The HUGO Eyewear assortment – tailor-made for rule-breakers, risk-takers, and fashion-forward people – showcases unparalleled sun shades and optical frames with unconventional and classy design components. The assortment options the Authentic Line, a variety of gender-neutral eyewear adorned with numerous interpretations of the HUGO emblem, making a daring assertion in step with Gen-Z type, and the Contemporary Line, designed with sustainability in thoughts and crafted from bio-based and recycled supplies.
This partnership is ready to captivate and resonate with HUGO’s Gen-Z viewers. It will mirror the thrill of F1, amplify the excitement, and fuse the affect of sport and vogue throughout the model’s central platform, HUGO Your Way.
About HUGO and HUGO Eyewear:
HUGO, the youthful of the 2 HUGO BOSS manufacturers, offers a platform for self-expression and genuine dressing. Globally engaged and culturally fluent, the model crafts garments with individuality and angle for individuals who dare to interrupt with conference, those that set developments moderately than observe them. HUGO-licensed fragrances, watches, eyewear and kidswear all seize a youthful spirit. HUGO BOSS is among the main firms positioned within the premium section of the worldwide attire market. The group affords collections in 131 international locations at round 7,800 factors of sale and on-line in 73 international locations by way of hugoboss.com. With roughly 19,000 staff worldwide, the corporate, based mostly in Metzingen (Germany), posted gross sales of EUR 4.2 billion within the fiscal 12 months 2023.
