The Los Angeles Lakers’ win towards the Indiana Pacers within the In-Season Tournament Final attracted a viewership of 4.6 million on ABC/ESPN2.
This sport marked the best viewership for a non-playoff, non-Christmas Day sport since 2018.
Compared to final season’s NBA Saturday Primetime on ABC common, the viewers for the NBA In-Season Tournament Championship Game elevated by 64 p.c.
Reports counsel that the NBA is exploring promoting the In-Season Tournament to a streaming firm as an impartial media rights bundle.
In-Season Tournament Final Draws 4.6M Viewers https://t.co/Iic4NvgGTn
— RealGM (@RealGM) December 12, 2023
