Jumbo Supermarkets will cease sponsoring the Jumbo-Visma biking and skating groups. The new CEO Ton van Veen confirmed that this week.
The present contract, which is able to run till the tip of 2024, will probably be revered, however Jumbo is ready to cease earlier as the primary sponsor.
In addition to sponsoring biking and skating, Jumbo may also cease sponsoring Formula 1 champion Max Verstappen.
“This sponsorship has brought us a lot of brand awareness, but we have now won every race there is to win,” Van Veen mentioned to AD. “Each year we invest more than 20 million euro in sports sponsorship, but I can only spend every euro once. We cannot return that money to the customer, or invest it in sustainability or health.”
Jumbo due to this fact leaves Jumbo-Visma, probably the most profitable biking group lately. The solely query is when precisely. If a brand new most important sponsor need to take the Jumbo position earlier, the grocery store chain is not going to forestall an earlier departure.
Manager Richard Plugge has already hinted that it is going to be in search of a bigger and worldwide companion as the primary sponsor.
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