Jumbo-Visma will switch to SRAM from subsequent season, in accordance to trade sources.
It appears that SRAM supplied a sponsorship quantity that Shimano didn’t need to compete with. The group is now additionally free to switch to one other producer for numerous different merchandise, such because the footwear. There remains to be an ongoing contract with Lazer helmets.
Since the inspiration of the Rabobank group in 1996, Shimano has been concerned in the Dutch group as an tools sponsor.
Even when the group had to run as Blanco after 2012, Shimano remained loyal to Richard Plugge’s group throughout this tough interval. Because Shimano’s European headquarters has been situated in the Netherlands for a few years, there have at all times been sturdy ties between the group and the corporate.
After SRAM made a suggestion final summer season to develop into Jumbo-Visma’s new sponsor, Shimano mentioned final week that this quantity was too excessive for them. The Japanese firm is sponsoring eight WorldTour groups this yr, there are additionally seven WorldTour groups that pay for the Shimano teams themselves.
Trek-Segafredo and Movistar are already on SRAM from the WorldTour groups. Campagnolo works along with AG2R Citroën, Cofidis and UAE Team Emirates. Rumour is that UAE Team Emirates might switch to Shimano subsequent yr.
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