(*1*)
By now, a well-established image on the planet of motorsport is the Liqui Moly emblem on the hoardings of Formula 1 racetracks. Through the brand new contract, the long-established firm for motor oils, components and automotive care will proceed to be an “Official Partner” till 2026 inclusive.
Click right here to subscribe to our print version!
Liqui Moly has been an “Official Partner” within the globally fashionable racing collection since 2019. As an Official Partner, Liqui Moly will proceed to have bodily and digital trackside signage at choose race occasions. Additionally, as a part of the extension, Liqui Moly can have the chance to construct on its rising enterprise networking programme by internet hosting buyer visitor experiences round sure race weekends.
Liqui Moly Managing Director Günter Hiermaier on the contract extension: “With constantly new approaches and innovations, but also new spectator records, Formula 1 continues to prove to be the flagship in motorsport. We also have this aspiration for our business. That’s why it was natural to let two such strong brands continue to work side by side.”
For the favored oil and additive producer, the “premier class” is now a longtime sponsorship. The firm, with a lengthy custom, had already been promoting on the rear wing of Mercedes-Sauber automobiles about thirty years in the past. In 2002, the Ulm-based firm joined the Jordan-Honda group as a sponsor.
Peter Baumann, Marketing Director at Liqui Moly, commented on the contract signing in Bahrain, saying: “The media reach of Formula 1 goes far beyond the classic channels. The racing series is based on incomparable and global 360-degree marketing. What unites our two brands is the constant will to inspire as many people as possible around the world with our product. That is why I am particularly pleased about this contract extension.”
Johnny Haworth, Director for Commercial Partnerships of Formula 1, added: “This new multi-year deal is the culmination of years of strong collaboration between two long-standing partners. We look forward to further integrating LIQUI MOLY into the special F1 fan experience and continuing our mission of creating the world’s greatest sporting and entertainment spectacle for our fans.”
READ MORE: Sergio “Checo” Perez shuts down the streets of Madrid
“The popularity of Formula 1 is still growing steadily. It is, therefore, a very good signal that we can continue to present this premium sponsorship to our customers and partners. This will result in even greater reach and optimized foundations for good business,” defined Liqui Moly Managing Director Günter Hiermaier.
The firm additionally advertises at MotoGP, operates because the unique lubricant associate of the Motocross World Championship, marketed on the World Handball Championship in January and at numerous winter sports activities occasions.
