Liquid Death, the beverage model utilizing humour to make well being and sustainability 50 instances extra enjoyable, introduced its official partnership for the inaugural Formula 1 Heineken Silver Las Vegas Grand Prix 2023. This partnership brings the corporate’s nonetheless, glowing and flavoured glowing water to some of the extremely anticipated racing occasions of the 12 months, serving hundreds of attendees each day in all fan zones.
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Liquid Death can have a trackside presence on the race November 16 – 18, sharing its well-liked, irreverent model with a brand-new viewers and providing distinctive fan activations and photograph alternatives. Liquid Death’s nonetheless, glowing, and flavoured merchandise can be included in all weekend grandstands and common admission tickets.
On a mission to carry “Death to Plastic,” Liquid Death packages its merchandise into infinitely recyclable tallboy cans containing 20 instances extra recycled materials per container than plastic. At the Formula 1 Heineken Silver Las Vegas Grand Prix, Liquid Death will present followers with a extra sustainable different to single-use plastic whereas advancing the dedication of Formula 1 to environmental stewardship.
The new partnership marks Liquid Death as the most recent addition to the Formula 1 Heineken Silver Las Vegas Grand Prix’s spectacular lineup of companions.
Renee Wilm, Chief Executive Officer of Las Vegas Grand Prix, stated:
Formula 1 and Las Vegas Grand Prix, Inc. are dedicated to sustainability and utilizing solely recyclable and compostable supplies at our occasion, so it was a pure match to accomplice with a like-minded model. We can’t look ahead to followers to get pleasure from Liquid Death drinks all weekend and additional our dedication to decreasing plastic consumption.
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Mike Cessario, Co-founder & CEO of Liquid Death, added:
We’re excited to accomplice up with the debut of the Formula 1 Heineken Silver Las Vegas Grand Prix to carry our Liquid Death model of humour and wholesome drinks to hundreds of passionate followers of Formula 1 racing. We’re including extra laughs, well being, and sustainability to an already extremely incredible occasion by bringing our distinctive model of infinitely recyclable tallboy cans of mountain water flavoured glowing glowing glowing with agave.
About Liquid Death:
As one of many quickest rising non-alc beverage manufacturers of all time, the corporate is the primary daring, hilarious beverage firm to make use of humour to make well being and sustainability 50 instances extra enjoyable. We take the healthiest factor you may drink and package deal it into infinitely recyclable tallboy cans that compete with unhealthy manufacturers’ enjoyable advertising. A portion of Liquid Death’s proceeds goes to nonprofits serving to battle plastic air pollution and bringing clear ingesting water to these in want.
