McLaren Racing and BAT introduced a multi-year partnership extension. From this season, BAT will proceed because the Official Principal Partner of the McLaren Formula 1 Team.
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BAT is a number one multi-national client items enterprise that has partnered with the McLaren F1 Team since 2019. The partnership is rooted in superior know-how, transformation, and innovation.
McLaren Racing and BAT model Vuse lately unveiled the newest version of the ‘Driven by Change’ marketing campaign for the Japanese Grand Prix. This profitable marketing campaign, which featured a design by native artist MILTZ on the MCL38 automobiles in Suzuka, celebrates rising creatives by means of the worldwide motorsport platform. It’s a testomony to our shared dedication to innovation and transformation.
The marketing campaign, now in its fourth yr, has championed rising artists, together with Rabab Tantawy, Anna Tangles and Nujood Al-Otaibi, who every produced paintings that was carried on McLaren’s race automobiles on the Abu Dhabi Grand Prix in 2021, 2022 and 2023 respectively. Driven by Change is underpinned by range, fairness & inclusion, a key pillar of McLaren’s sustainability mission.
BAT’s manufacturers will proceed to be represented on McLaren’s F1 race automobiles from the present season, and as a part of the extension, branding will even characteristic on NEOM McLaren Formula E Team race automobiles for the rest of the season.
Zak Brown, CEO of McLaren Racing, stated:
I’m thrilled to announce this partnership extension with our long-standing associate BAT. Together, we’ll proceed championing necessary causes, equivalent to DE&I, and ship campaigns that have interaction and excite our international fanbase.
BAT’s transformation journey is fast-paced and modern, identical to Formula 1. I’m proud that we’ll proceed our partnership into the longer term.
Kingsley Wheaton, Chief Growth & Strategy Officer, BAT, stated:
We are extremely happy with our partnership with McLaren over the past 5 years. Our shared experience and classes realized have helped us to construct multi-billion-dollar manufacturers, and I’m excited to see the place this partnership goes from right here.
With cutting-edge innovation capabilities, purposeful model engagement, and a programme of occasions and initiatives that exemplify our dedication to range and inclusion, the McLaren partnership will proceed to help BAT’s transformation agenda. With McLaren as a associate, we’re well-placed to proceed constructing a Smokeless World.
