McLaren Racing and Google immediately introduced the growth of their partnership. Google will proceed because the Official Primary Partner of the McLaren Formula 1 Team and an Official Partner of the NEOM McLaren Extreme E Team.
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The partnership will proceed to convey the very best of Google merchandise and expertise to McLaren Racing. McLaren will use 5G-enabled Android gadgets and Chrome browsers throughout its operations each on the monitor and on the McLaren Technology Centre to assist the workforce function extra successfully and increase efficiency.
During the earlier season on the Qatar Grand Prix, McLaren achieved a world-record pit cease time of 1.8 seconds. This milestone was achieved with the help of Android telephones, tablets, and smartwatches by the pit crew trackside, which allowed them to analyse observe movies shortly and securely share suggestions with the workforce to reinforce pit cease efficiency and save time.
The growth will see an elevated presence of Google Pixel. In addition, McLaren Racing will leverage Google Cloud’s AI applied sciences to assist visualise race information and present insights throughout the workforce, together with radio sentiment. The groups may also collaborate to make use of AI to make processes extra environment friendly and optimise assets, persevering with the partnership’s give attention to innovation to achieve a aggressive edge.
Google Chrome, Android and Pixel branding will likely be featured on the McLaren MCL38, the pit crew overalls, workforce package and driver overalls of McLaren Formula 1 drivers Lando Norris and Oscar Piastri. Google Pixel branding will proceed to function on the Extreme E race automobile and race fits of Extreme E drivers Cristina Gutiérrez and Mattias Ekström.
To be taught extra, go to the McLaren F1 demo area in Google’s Android sales space on the Mobile World Congress from February 26-29, 2024.
Matt Dennington, Executive Director, Partnerships & Accelerator, McLaren Racing, stated:
We’re delighted to develop our partnership with one of many world’s most recognisable manufacturers forward of the 2024 F1 season. Thanks to the expanded partnership, we are going to proceed to learn from Google’s merchandise throughout the workforce and guarantee our focus stays on excessive efficiency on monitor.
Nick Drake, Vice President, Global Marketing, Google, stated:
McLaren deeply values innovation, efficiency, and inclusion — values that resonate deeply with Google. By seamlessly integrating the very best of Google companies, like our groundbreaking AI platforms, Android, Chrome, Google Cloud and Google Pixel, throughout their groups within the workplace and in pit lane, we consider these instruments will assist take McLaren’s race day efficiency to new heights this season at each degree of racing.”
