Just a day after the Austrian Grand Prix, McLaren have unveiled a special chrome-inspired livery for this weekend’s Formula One British Grand Prix at Silverstone.
McLaren Racing and their Official Primary Partner Google have at present unveiled a special livery at a media occasion on the McLaren Technology Centre in Woking, with Lando Norris, Oscar Piastri and McLaren Racing CEO Zak Brown in attendance.
The Chrome livery is a celebration of McLaren’s fan-favourite design which the workforce carried from 2006 to 2014. McLaren’s chrome period was outlined by Lewis Hamilton’s momentous Driver’s World Championship in 2008, the identical 12 months through which Google launched its pioneering, super-fast Chrome browser.
Google Chrome is used throughout the workforce’s operations, supporting efficiency each at monitor and on the McLaren Technology Centre. Like Formula 1, the Chrome browser is centered on pace, reliability and safety. The Chrome model spearheads the livery takeover at Silverstone to attach McLaren followers with an iconic livery within the workforce’s historical past.
For your complete 2023 British Grand Prix race weekend, the Chrome livery will probably be carried on each MCL60 race vehicles. The workforce’s race drivers Norris and Piastri will put on special race fits, with the Briton set to race with a devoted helmet design and bespoke boots.
Get up shut and private with our McLaren Chrome livery. 👀#ChromeIsBack pic.twitter.com/pZMpqlcT7t
— McLaren (@McLarenF1) July 3, 2023
“It’s no secret that racing fans love McLaren’s classic chrome livery,” mentioned McLaren Racing CEO Zak Brown. “Google Chrome needed to convey again components of this iconic livery to rejoice our workforce’s historical past on the British Grand Prix, and we’re excited to have the ability to give our followers what they need.
“I’m sure this livery will bring back great memories for many of our fans, and I can’t wait to see it out on track at our home race.”
Google VO Global Marketing Nick Drake mentioned: “It’s been a privilege for the Google Chrome workforce to work with McLaren on bringing again components of an iconic livery to encourage this takeover.
“We were delighted with the fans’ reaction to the branded wheel covers that introduced our partnership, and now Google Chrome is putting chrome back on the McLaren for its home race. We’re looking forward to Silverstone and hope all McLaren fans enjoy what promises to be a really exciting weekend of racing.”
