With the sport’s rising recognition, Formula 1 is the place to be. It is the place all the large corporations wish to be current, and all sponsors wish to be showcased. Several enormous sponsorship offers have been signed just lately. Paddock Magazine brings you the five thrilling new sponsors who newly joined F1.
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HP
Ferrari and HP Inc. introduced a historic, multi-year title partnership. Connecting two of the world’s most iconic corporations, the partnership includes a shared dedication to advance sustainable innovation and speed up purposeful expertise throughout the Scuderia Ferrari Formula 1 staff, the Scuderia Ferrari Esports staff, and the Scuderia Ferrari Driver Academy.
HP and Ferrari are dedicated to accelerating sustainable innovation by way of expertise or sport. The corporations may also collaborate to develop instructional initiatives inside their groups and communities and create an enduring impression for future generations.
As a part of the partnership, the integration of HP’s high-performance services, together with adaptive PCs and units, conferencing expertise, and printing capabilities, will allow Scuderia Ferrari HP and the different racing groups of the Prancing Horse to turbocharge coaching precision and optimize decision-making on and off the observe.
“Our founder passed on to us his continuous will to progress. From this stems our drive to innovate on the road and the track, as well as our commitment to a sustainable future, from carbon neutrality to the education of the younger generation,” mentioned Benedetto Vigna, CEO of Ferrari. “At HP, we have found the same values, which makes it an ideal partner. We look forward to starting our collaboration and facing new opportunities and challenges together.”
Globant
Formula 1 has introduced world-leading digital providers supplier and digital marketing consultant Globant as a new Official Partner in a new multi-year partnership.
As an Official Partner, Globant will assist Formula 1 in constructing best-in-class IT techniques and merchandise. Globant supply groups will use their business experience and revolutionary expertise to rework and improve the at-event digital experiences for F1 followers and key stakeholders, together with the content material supply system used on the pit wall, a real-time streaming answer that gives F1 and key stakeholders with distinctive multi-channel media.
Throughout the partnership, F1 will use main Globant expertise to create once-in-a-lifetime moments for followers attending Grands Prix, each on and off observe. Globant may also be seen at Grands Prix this season, with Pit Lane Gantry signage and bodily trackside branding at choose occasions.
eBay
30. April 2024: McLaren Racing declares eBay as an Official McLaren Formula 1 Team Partner on a multi-year partnership.
The partnership will see eBay’s branding function on the McLaren Formula 1 Team drivers Lando Norris and Oscar Piastri race automobiles for 4 races throughout the 2024 season – beginning with the Miami Grand Prix. eBay branding may also be utilized in the British, United States, and Las Vegas grands prix.
As international manufacturers, the partnership will allow each McLaren Racing and eBay to achieve new audiences by way of distinctive story-telling alternatives with their respective followers and prospects worldwide, specializing in group, individuality and keenness.
“McLaren Racing and eBay have a great synergy, with both brands committing to a passionate community of followers”, – mentioned Zak Brown, CEO of McLaren Racing.
McDonald’s
At the starting of March, McDonald’s was introduced as a Regional Partner of Formula 1 in Latin America, following an settlement between F1 and Arcos Dorados, the operator of the iconic fast-food model in the area. The multi-year partnership is the first for F1 in the space as the sport’s viewers grows in Latin America.
With Grands Prix in Mexico City and São Paulo and a roster of iconic drivers hailing from the area all through the sport’s historical past, Formula 1 has lengthy had a major presence in Latin America. In latest years, the viewers has grown considerably. The fanbase in the area now boasts over 150 million followers, with virtually 1 in 2 in Mexico having began to observe F1 in the final 4 years.
Through this partnership, followers can interact with F1 in new methods as McDonald’s delivers high quality, personalised past race day. The model’s cell app combines the better of its over 2,300 bodily eating places throughout the area. McDonald’s may also have visibility on a race weekend by way of digital trackside signage, which will likely be proven in broadcasts in Latin America solely.
Visa
At the finish of January, Red Bull F1 Teams and Visa introduced an unprecedented multi-year settlement. Visa grew to become the first international accomplice of each Red Bull F1 groups, bringing a new-look staff to the F1 grid in the type of Visa Cash App RB, previously Scuderia AlphaTauri.
Visa’s first new main international sports activities sponsorship in additional than 15 years, the settlement encompasses the Visa Cash App RB staff, corresponding title partnership on the F1 Academy staff entry and the Oracle Red Bull Racing staff. The Visa brand seems on each the Oracle Red Bull Racing and Visa Cash App RB automobiles and the F1 Academy entries from the respective groups.
“We’re thrilled to embark on this journey with Visa and Red Bull,” mentioned Catherine Ferdon, Head of Brand, Cash App. (*1*)
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