The Mercedes-AMG F1 Team will convey an progressive and world-leading hospitality offering to Las Vegas. For November’s extremely anticipated Grand Prix, Vegas Club will set the usual in premium trackside leisure and reinvent company occasion hospitality by a location-based design, expertise, and ambiance.
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Vegas Club will mix an unparalleled view of the thrilling on-track motion, with immersive off-track experiences that includes dwell music, A-list DJ units, and cabaret, together with fantastic connoisseur delicacies and speciality cocktails. Set over three ranges, the house will take the very essence of Sin City and distil it into each side of Vegas Club.
The floor ground will convey folks collectively in an open structure normal on an old-school speakeasy. An intimate and relaxed surroundings will greet company on the second ground, with superbly curated areas inviting company to unwind. The third and prime flooring will present direct views of the monitor. This shall be mixed with distinctive leisure, with company experiencing the synergy of motorsport and main Vegas exhibits. Other actions embrace a digital storage expertise powered by Snapdragon, immersing company within the hustle and bustle of the pit lane, and an IWC watchmaker activation.
The introduction of Vegas Club comes after the profitable launch of Miami Club, a equally immersive expertise held on the Miami Grand Prix in May. The idea will proceed into 2024, with quite a few races set to function this partaking hospitality offering.
Victoria Johnson, Mercedes-AMG F1 Team Marketing Operations Director, stated:
Innovation and excellence are on the core of the whole lot we do right here on the group. That is true each on-track and off-track. We have refined our hospitality offering and are actually taking the following step. Our goal is to create a really immersive expertise for our company. We will allow them to expertise the world’s quickest sport in a approach like by no means earlier than. After two profitable years in Miami, we’re delighted to be bringing the idea to Las Vegas and at additional races in 2024.
