Monster Energy leaves Mercedes to join McLaren in 2024

Following the season-ending Abu Dhabi Grand Prix, Monster Energy has introduced a partnership with McLaren Racing, ending its lengthy affiliation with Mercedes.

McLaren Racing has introduced that Monster Energy, a number one international power drink model with deep roots in motorsport, will join their F1 crew from the 2024 season owards. The announcement additionally signifies that Monster’s partnership with Mercedes comes to an finish after 14 consecutive seasons. Mercedes driver Lewis Hamilton has a private settlement with Monster which is anticipated to proceed in the close to future regardless of the power drink firm’s exit from the Anglo-German outfit.

The multi-year partnership will see Monster Energy enter a brand new racing chapter alongside McLaren, persevering with its journey in motorsport sponsorship with the power drink firm claiming that it “will collaborate with McLaren to create exciting activations and original content.”

From the 2024 F1 season, Monster Energy might be featured on the helmets, race fits, caps and drinks bottles of McLaren drivers Lando Norris and Oscar Piastri.

Commenting on the announcement, Zak Brown, CEO, McLaren Racing, added: “We are delighted to join forces with the iconic Monster Energy brand from next season onwards. Monster focuses on celebrating athletes through bold ideas and creating awesome content, so we can’t wait to explore ideas and find new ways to engage and entertain our fans.”

Rodney Sacks, Chairman and Co-CEO of Monster Energy Company, commented: “Monster Energy is proud to begin this new chapter in its F1 journey with McLaren Racing.

“Monster is concentrated on enhancing fan experiences and partnering with a world-class crew and its elite drivers to share our ardour with F1’s international viewers. We are planning some actually thrilling packages with Lando and Oscar and are excited to go racing collectively from 2024.”