Australian streaming platform Kick.com acquires naming rights to chassis for 2024 and 2025 seasons.
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Sauber Motorsport introduced that its present Major Partner, Kick.com, the modern, community-driven streaming platform, has acquired the naming rights to the chassis of subsequent 12 months’s contender, which will probably be generally known as the KICK Sauber C44. The new staff title for 2024 and 2025 will probably be launched within the forthcoming FIA Entry List.
Kick.com’s branding has already appeared prominently on the bodywork of the F1 Team’s C43 at chosen races this 12 months, having been introduced as a Major Partner at first of the 2023 F1 season. Today’s announcement additional deepens the robust ties between the F1 Team and the streaming platform that has skilled enormous exponential progress since launching final 12 months. Targeting a worldwide viewers since its inception in October 2022, KICK is centred on a ‘creator-first’ mannequin primarily based on the trade’s most rewarding subscription income system, a 95-5 cut up the place creators will retain 95% of their income. This strategy, alongside the partaking content material created by a rising solid of creators that includes a number of the greatest names in streaming and trade headliners, has resulted in Kick.com reaching an astounding 22 million registered customers since its launch, with 1000’s flocking to the platform each day.
Alessandro Alunni Bravi, Team Representative:
Sauber has at all times been about innovation, breaking the mould and defying conference. The partnership with Kick.com is the most recent and boldest show of the philosophy that drives us. Kick.com is redefining the best way stay streaming is finished, and they’ll undertake the identical disruptive strategy on the planet of Formula One. With Kick.com, our purpose is to take the following step to find new and modern methods to get nearer to our followers.
Bijan Tehrani, Co-Founder at Kick.com:
Kick.com has seen super progress since its inception and is continuous to make waves within the streaming trade. KICK’s content material is fast-paced and fascinating, like what we witness each Grand Prix weekend. Just like this partnership, KICK was primarily destined for the racetrack. We are thrilled to take our collaboration to an unparalleled magnitude, backed by our data of the motorsport tradition and our ardour for cutting-edge expertise. Exceptionally, this universally fashionable sport aligns completely with our product and what we’re constructing at Kick.com.
Akhil Sarin, Chief Marketing Officer at Kick.com:
We are thrilled to disclose the disruptive collaboration between two modern manufacturers. With the elevation of KICK’s affiliation with the staff from Major Partner to Chassis Naming Rights Partner, this partnership is about to redefine the boundaries of fan engagement, delivering an unprecedented expertise for motorsport lovers worldwide. Get able to embark on an exhilarating journey with Kick.com, the place ardour meets efficiency within the quick lane of digital leisure.
