Paramount+ and Formula 1 have at this time introduced a multi-year promotional deal that can see the subscription service change into an Official Partner of Formula 1, following a thriving sports activities and leisure collaboration between the enduring manufacturers final season.
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The partnership, which reiterates F1’s dedication to exploring new fan engagement alternatives, will see the streamer’s in style content material providing come to life at Formula 1 occasions, with Paramount+ hit sequence, blockbuster films and beloved characters taking centre stage inside Fan Zone areas, bringing collectively stars from the observe and the large display screen.
The partnership consists of firm’s branding on observe and bodily trackside signage, digital sponsorships, and promotional alternatives in Miami, Montréal, Spielberg, Silverstone, Monza, Suzuka, Austin, Mexico City, São Paulo and Las Vegas.
Brandon Snow, Managing Director of Commercial at Formula 1, mentioned:
This partnership exemplifies Formula 1’s ongoing dedication to exploring new avenues to assist promote the game and enchantment to new audiences. Paramount+ and the content material on its platform are vastly in style and like F1, have skilled fast development in recent times. Together, we are going to use our international platforms and collective experience in leisure to additional improve the fan expertise and take Formula 1 and Paramount+ to new ranges.
Marco Nobili, Executive Vice President and International General Manager of Paramount+, commented:
We proceed to hunt new, modern methods to succeed in our international audiences, and I’m assured this partnership with Formula 1 will proceed to help our development globally. Becoming an official associate of Formula 1 means bringing the model and all our characters to life for a whole lot of thousands and thousands of followers worldwide. Through this international deal, the worlds of motorsport and leisure will come collectively, leading to highly effective storytelling alternatives on and off the grid.
About Paramount+
Paramount+ is an American subscription video-on-demand service owned by Paramount Global. The service’s content material is drawn primarily from the libraries of CBS Media Ventures (together with CBS Studios), Paramount Media Networks (previously Viacom Media Networks and ViacomCBS Domestic Media Networks), and Paramount Pictures. At the identical time, it additionally consists of authentic sequence and movies, dwell streaming sports activities protection, and within the U.S., dwell streaming of native CBS broadcast stations.
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