Aston Martin Aramco Cognizant Formula One Team (AMF1 Team) joins Pedal Mafia to pursue the world’s quickest biking package with a brand new Technical Collaboration efficiency assortment.
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Headquartered in Perth, Western Australia, Pedal Mafia is known for its premium Technical Collaboration clothes vary – engineered for final efficiency on and off the bike.
The two manufacturers share frequent values, every pushing the boundaries of product growth utilizing the best supplies with rigorous testing. Pedal Mafia’s “engineered to endure” slogan captures our workforce’s tradition and mindset.
The AMF1 Team attire vary combines model, high quality, and class – and locations centre-stage our celebrated British Racing Green livery and iconic Aston Martin wings emblem.
Matt Chapman, Head of Licensing and Merchandise, AMF1 Team, stated:
It was a pleasure to work with Pedal Mafia on this assortment. From the very first second we began discussions, it was instantly clear that – like ourselves – they’re devoted to efficiency, utilizing high-quality supplies, and pursuing excellence. This first assortment is usually daring – ultra-lightweight, carefully fitted and that includes a set of vibrant graphics. It’s the proper reflection of the partnership – we adore it.
Jay Barron, Founder and CEO of Pedal Mafia, added:
We are massively excited to begin a long-term relationship with AMF1 Team. Pedal Mafia was constructed from my mother and father’ storage to be now showcased within the F1 pitlane – the quickest storage on the earth! – it makes me really feel extremely proud. Merging the worlds of highway biking and motorsport made full sense to me as I’m a eager competitor in each disciplines.
As an organization, we attempt to ship the quickest, highest high quality clothes and take large inspiration from Formula One and the AMF1 Team of their fixed pursuit of velocity and excellence. We additionally love that so many Formula One drivers and workforce members are large cyclists and biking followers – it meant this collab made good sense to us.
