Ferrari is proud to announce a brand new partnership with Peroni Nastro Azzurro 0.0%, the Italian super-premium beer model owned by the Asahi Europe & International group. The multi-year collaboration thus brings collectively two main Italian manufacturers, with Peroni Nastro Azzurro 0.0% partnering not simply Scuderia Ferrari in Formula 1 but additionally the Ferrari Challenge Trofeo Pirelli, one of many best-known one-make racing sequence, this yr in its thirty second season.
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Being two Italian corporations, Ferrari and Peroni’s partnership can’t assist however be constructed on ardour and magnificence. It is geared toward Prancing Horse followers worldwide, with initiatives to spice up their expertise as Ferrari supporters.
To rejoice the partnership and provides a style of the experiences to return, Peroni Nastro Azzurro 0.0% will launch a sequence of limited-edition merchandise, beginning with Tifosi Nastro Azzurro 0.0% as an affectionate nod to the Scuderia Ferrari followers.
Peroni will even collaborate with the FIA-sanctioned Ferrari Challenge Trofeo Pirelli, the one-make sequence that, for 32 years, has introduced collectively dream automobiles and achieved novice racers at a few of the world’s most iconic race tracks.
Paolo Lanzarotti, Chief Executive Officer at Asahi Europe & International, stated:
We are extremely proud to launch our new international partnership with Ferrari at present. Through this partnership, we intend to raise each second for the followers who make this sport distinctive and embody the eagerness and aptitude pivotal to Peroni Nastro Azzurro 0.0% and Ferrari. Launching with our restricted version Tifosi Nastro Azzurro 0.0% bottles, we’re starting this partnership exactly as we imply to go on – a celebration of and collaboration with the followers.
Frédéric Vasseur, Team Principal at Scuderia Ferrari, added:
We are happy to announce the partnership between Scuderia Ferrari and Peroni, which is 0.0%. Having each manufacturers seen within the blue riband motorsport class ensures sturdy visibility for Italy on the world stage. Our two nice corporations have many values in widespread, reminiscent of a watch for element and magnificence and a capability to mix custom and innovation in our respective fields.
I’m wanting ahead to our collaboration with Peroni, which will probably be a terrific success for each events.
About Peroni Nastro Azzurro 0.0% Alcohol-free
Peroni Nastro Azzurro 0.0% is the brand new Premium Italian non-alcoholic beer. It maintains the unique PNA’s attribute style traits: the presence of Mais Nostrano, a 100% Made in Italy selection grown solely for Peroni Nastro Azzurro, and the usage of delicate fragrant hops, which assist to protect the dry and refreshing style that made it well-known all over the world. The brand-new expertise of delocalization permits us to maintain the recipe and the unique style of Nastro Azzurro, now additionally with 0.0% alcohol.
