Ahead of the 2023 season, Scuderia AlphaTauri is happy to announce a multi-year partnership with PKN ORLEN, one of many largest oil and fuel firms in Central Europe. Like Formula 1, ORLEN is a worldwide model working in round 100 nations throughout six continents. Therefore this partnership will present the right advertising and marketing platform to proceed rising model consciousness and facilitate a spread of worldwide activations for the model.
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ORLEN’s branding will characteristic in a number of prime places on the soon-to-be-released AT04, together with the rear wing and the driving force attire.
Daniel Obajtek, CEO of PKN ORLEN, stated:
ORLEN Group is Central Europe’s most important multi-utility concern, serving greater than 100 million prospects. Global model recognition is important to reaching our strategic objectives. Nearly half of the Group’s revenues come from gross sales overseas. That’s why we all the time deal with sports activities sponsorship, which is essential to our presence in the perfect racing collection. With Formula 1’s recognition, we’re capable of attain a whole lot of tens of millions of followers worldwide, and we’ve been utilizing the identical advertising and marketing plan in Poland and around the globe for years. With our new partnership with Scuderia AlphaTauri, we’ll hold taking advantage of the game’s monumental potential.
Franz Tost, Team Principal of Scuderia AlphaTauri, commented:
I’m happy to start out the 2023 season with constructive information for the group. ORLEN are one of many main oil and fuel firms in Central Europe, and this partnership will enable them to additional improve their model consciousness via the worldwide platforms we provide as a group. I’m trying ahead to seeing their emblem featured on our new automobile on the launch in New York City subsequent month and the way this partnership progresses over the approaching years.
About PKN ORLEN:
PKN ORLEN is an built-in, multi-utility firm working in Central Europe and Canada. Over 100 million individuals in Europe get their vitality and fuels from the corporate, and our high-tech merchandise are bought in about 100 nations on six continents. PKN ORLEN pursues strengthening our place as a regional chief within the vitality transition by implementing clear and sustainable applied sciences and energy era primarily based on low- and zero-emission sources. The firm’s actions are primarily based on a long-term aim of zero emissions by 2050.
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