Where Savile Row meets Park Avenue. Aston Martin proudly opens the doorways to Q New York, its first ultra-luxury flagship on 450 Park Avenue, in New York City.
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The new location brings the best ranges of the enduring British model’s bespoke service, Q by Aston Martin to North America for the very first time, offering probably the most refined luxurious specification expertise out there wherever on the planet.
The first-of-its-kind landmark location types a key pillar of Aston Martin’s ultra-luxury model and buyer expertise technique, with the dedication to supply the easiest potential surroundings for its most discerning shoppers to create their very own intimately private Aston Martin.
Conscientiously designed to immerse onlookers into the thrilling world of Aston Martin, guests on Park Avenue are greeted by a novel window set up of epic proportions, named the ‘Champagne Frame’. Created with one of many largest single panes of glass ever put in right into a New York constructing, the grand window body appears to be like into the celebrities – Aston Martin’s most iconic fashions – that are fastidiously illuminated by a powerful 2,100 bulb chandelier – spanning 40-metres (131-foot). Meanwhile, the usage of mosaic tiles and commanding eating tables helps outline the brand new flagship, bringing the perfect of British to one of the outstanding streets on the planet.
The new location will function a showcase and launch venue for Aston Martin’s newest merchandise, from distinctive particular builds to limited-edition fashions and newcomers to Aston Martin’s breathtaking portfolio. From right this moment, the flagship proudly shows the all-new DB12 in North America for the very first time, along with the era-defining Aston Martin Valkyrie AMR Pro hypercar.
Q New York gives an final mix of digital and bodily automotive configurations. As a part of a custom-made appointment, shoppers will be capable of visualise their personalised Aston Martin on a ten.5 metre (35-foot) x 3.5 metres (10-foot) LED wall able to offering an ultra-high definition, 360-degree view of any Aston Martin in real-life dimension. Sitting on the intersection between the bodily and digital worlds, Aston Martin intends to supply such a practical configuration that shoppers really feel as if they might open the door to their automotive.
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The use of probably the most revolutionary Near-Field Communication (NFC) know-how will facilitate a seamless, high-end buyer specification service, permitting shoppers to mix the sensorial contact and really feel of bodily color and trim samples with reside configuration on display.
A reside video hyperlink from Manhattan to Aston Martin’s design studio in Gaydon, UK, permits real-time communication with the model’s famend designers and the Q by Aston Martin crew, offering probably the most bespoke and complicated commissioning expertise out there exterior of a private go to to headquarters.
Offering a concierge expertise, fastidiously curated high-end eating and in a single day journey experiences may also be out there for these in search of to increase and elevate the expertise of making their very own Aston Martin.
Q by Aston Martin represents a key pillar of Aston Martin’s ultra-luxury technique, giving shoppers the final word sense of freedom and expression when customising their vehicles. Whilst a long-standing a part of Aston Martin’s DNA, this bespoke service facilitates the rising pattern of personalisation throughout the posh items section.
Recent years have seen vital progress for the Q by Aston Martin division with a report variety of Aston Martin models bought with bespoke touches and components in 2022, representing a 51% year-on-year improve. Notably, the Americas is the quickest rising area for Q by Aston Martin, with 92% year-on-year progress in 2022.
Special and limited-edition fashions have supported this progress, following the introduction of particular Q by Aston Martin: Collection choices. These carefully-selected collections are absolutely costed and visual on the Aston Martin configurator, appearing as a big gateway to introducing prospects to the world of Q by Aston Martin and demonstrating the probabilities of this most intimate of providers.
Q by Aston Martin: Commission, the very highest degree of the bespoke service, takes prospects on an much more unique journey that entails a private collaboration with the Aston Martin design crew. This supplies an unrivalled alternative to create a really bespoke, particular person automotive, with prospects recognized to speculate upwards of 30% of the automotive’s authentic retail worth so as to add their mark and obtain a really bespoke creation.
Located on one of the outstanding corners of Midtown Manhattan, Q New York unites each the handcrafted and high-tech nature of Aston Martin, showcasing the easiest of British craftsmanship and engineering towards the backdrop of an immersive specification expertise, because of state state-of-the-art know-how.
Lawrence Stroll, Executive Chairman of Aston Martin mentioned:
The opening of our first flagship Q location, in our largest industrial market, is the most recent distinct expression of Aston Martin’s shift to an ultra-luxury model. It demonstrates our ambition to drive world progress and create elevated buyer experiences to match our homeowners’ ardour for Aston Martin.
We recognise the rising pattern of personalisation throughout the posh items section and see enormous worth in investing in our buyer expertise to create the perfect specification experiences out there wherever on the planet. With a 92% improve in Q by Aston Martin take-up within the Americas final 12 months, that is the right time and the right place for us to open our very first world flagship location.
The design ideas of the house are constructed upon quintessentially British structure, together with in depth use of mosaic tiles, chandeliers, fantastically framed grand home windows, fireplaces, and mantel items, in addition to large-scaling eating tables.
Ensuring the house displays the most recent design developments befitting of 21st century Manhattan, an in depth degree of consideration has been paid to adapting supplies and furnishings, all of which is underlined with a aware consciousness of sustainable supplies and practises, according to Aston Martin’s Racing. Green. sustainability technique.
Marek Reichman, Executive Vice President and Chief Creative Officer of Aston Martin mentioned:
Creating wondrous locations, areas and experiences are essential design statements for us. And simply as we belong in Formula One as British makers of ultra-luxury high-performance sports activities vehicles, Aston Martin belongs in New York City. It’s a spot the place goals come true.
We have created Q New York as a landmark throughout the Atlantic the place our prospects can collaborate with our designers to make their very own lifelong Aston Martin goals come true.
This is our model of artistic efficiency design and precision craft at their most interesting – with sights and sounds, shapes and types, and vivid colors and textured supplies – all introduced utilizing the most recent know-how to supply prospects with the partaking Aston Martin expertise that they deserve.
Q New York is now formally open at 450 Park Avenue, with appointments out there to be scheduled by any Aston Martin seller.
