Qualcomm Technologies, Inc. and the Mercedes-AMG PETRONAS F1 Team introduced a multi-year settlement that includes the Snapdragon model.
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The strategic collaboration will leverage the facility of the Snapdragon® platform to create distinctive fan experiences, each in-person and digitally. The group will discover alternatives to leverage Snapdragon and different Qualcomm® applied sciences to speed up its digital transformation and create a world-leading sensible area on the group’s campus within the UK.
Snapdragon is Qualcomm Technologies’ client product model. Snapdragon platforms energy experiences throughout most of the world’s premium smartphones, gaming and XR gadgets, linked automobiles, PCs, and wearables.
The Snapdragon emblem proudly options on the group’s 2023 automotive, the Mercedes-AMG F1 W14 E PERFORMANCE, which was unveiled on the Silverstone circuit within the UK in the present day. Snapdragon branding may also function on the drivers’ race fits, the clothes of senior personnel and inside the storage and group atmosphere’s trackside.
Don McGuire, SVP and CMO of Qualcomm Technologies, Inc., mentioned:
Snapdragon delivers premium experiences, and our companions are finest in school. The Mercedes-AMG PETRONAS Formula One Team is the main tech-forward group in F1, making them the best companion of selection for the Snapdragon model. Together, we’re dedicated to reimagining the fan expertise by bringing Snapdragon to followers worldwide.
Toto Wolff, Team Principal and CEO of the Mercedes-AMG PETRONAS Formula One Team, commented:
Innovation is core to our enterprise. It is simply as necessary in connecting with our followers and constructing the longer term office as it’s within the design and creation of our race automobiles. With the Snapdragon model, we have now the right companion to innovate and remodel. We stay up for creating distinctive and daring options as we push forward in these areas.
Richard Sanders, Chief Commercial Officer of the Mercedes-AMG PETRONAS Formula One Team, added:
We are happy to announce our collaboration with Qualcomm Technologies and welcome them into our increasing companion ecosystem. With a number of thrilling initiatives deliberate, our shared ardour for expertise and innovation will convey noticeable advantages to our followers, companions, and group. It is nice to welcome the Snapdragon model and to see the brand on our newly launched 2023 automotive. We stay up for broadening our collaboration as we embark on our renewed partnership.
About Qualcomm
Qualcomm is enabling a world the place everybody and every thing could be intelligently linked. Our one expertise roadmap permits us to effectively scale the applied sciences that launched the cell revolution – together with superior connectivity, high-performance, low-power computing, on-device intelligence and extra – to the following era of linked sensible gadgets throughout industries. Innovations from Qualcomm and our household of Snapdragon platforms will assist allow cloud-edge convergence, remodel industries, speed up the digital economic system, and revolutionize how we expertise the world, for the higher good.
Qualcomm Incorporated contains our licensing enterprise, QTL, and most of our patent portfolio. Qualcomm Technologies, Inc., a subsidiary of Qualcomm Incorporated, operates, together with its subsidiaries, considerably all of our engineering, analysis and improvement features and considerably all of our services companies, together with our QCT semiconductor enterprise. Snapdragon and Qualcomm branded merchandise are merchandise of Qualcomm Technologies, Inc. and/or its subsidiaries. Qualcomm patented Qualcomm Incorporated licenses applied sciences.
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