In its second season the league grew in phrases of viewership, social media engagement and attendance numbers.
With elevated protection and file attendances, backed by memorable performances on the pitch, the success of this 12 months’s SA20 league has been confirmed in the statistics launched by organisers on Thursday
The second season of the favored annual T20 league, held between six IPL-owned franchise groups in January and February, mirrored development throughout the board.
Bucking the development of home cricket matches in latest years, followers flocked to the stadiums, with 10 of 34 video games offered out (together with the ultimate) and a complete of 70% of tickets offered in the course of the season.
And the turnout was no shock, with the Sunrisers Eastern Cape retaining the trophy on the finish of a marketing campaign which noticed 4 centuries, 49 half-centuries and 454 sixes with the bat, as effectively three five-wicket hauls with the ball, and 10 thrilling matches which got here down to the ultimate over.
Spectators additionally received in on the act, with eight individuals sharing the R2 million prize in the Betway Catch competitors, which was break up between followers on the grounds who took a one-handed catch.
Increased viewership
Global viewership throughout 9 broadcasters – together with India, the UK, the US and Australia – elevated by 21%, and domestically on TremendousSport the league recorded a 24% improve in viewership, with an viewers that included 46% girls.
The social media following for the league greater than doubled, in accordance to organisers, and world media protection generated a PR worth of R4 billion.
In addition, as a part of the league’s dedication to social impression, R900,000 was raised for the Laureus Sport for Good Foundation South Africa to assist group growth initiatives.
Continued development
“We are proud to celebrate the success of season two of the Betway SA20. The continued growth in our viewership, following, engagement and attendance numbers reflects growing interest for both the product and the excellent cricket that was showcased this past season,” stated league commissioner Graeme Smith.
“We once again thank all the fans, players, partners and broadcasters, franchises and stakeholders for their support which led to another successful season.”
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