Rokt, the world chief in e-commerce know-how, is asserting a brand new partnership with Oracle Red Bull Racing, the perfect Formula One staff and winner of each the Constructors and Drivers Championships final yr.
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The two organizations will collaborate on quite a few initiatives to advertise extra range in F1 racing and past as Rokt joins as an official staff associate. To make sim racing a protected and welcoming setting for feminine avid gamers, the alliance will launch a hunt for feminine athletes to affix the Oracle Red Bull Racing Esports staff in varied roles.
Partners will start the seek for feminine ethletes to affix the Oracle Red Bull Racing Esports Team. Rokt can even turn into the occasion’s title sponsor for International Women in Engineering Day, held by Oracle Red Bull Racing.
Bruce Buchanan, CEO of Rokt, acknowledged:
Rokt and Oracle Red Bull Racing are each progressive, disruptive, mission-driven enterprises targeted on our dedication to range, sustainability, and being a pressure for good in our communities. Our goal is to unlock alternatives, advance the careers of good feminine athletes, and amplify ladies’s voices in sports activities, engineering, e-commerce, and different industries worldwide. We are joyful to collaborate with the Oracle Red Bull Racing staff on this endeavour. Our cooperation is made much more thrilling as a result of Oracle Red Bull Racing can be creating historical past this yr by launching its F1 automotive within the US, which is the primary time any staff has accomplished so.
Christian Horner, Team Principal and CEO of Oracle Red Bull Racing, mentioned:
We’re joyful to affix Rokt as a Team Partner, and we sit up for working collectively to carry a extra numerous workforce into the game and the sim racing business. Within its group and society, Rokt is devoted to selling range and empowering ladies. As one mission underneath our new relationship, we’re joyful to collaborate to develop a digital program to draw feminine esports drivers.
The Oracle Red Bull Racing Esports squad and the F1 autos, driver outfits, and different staff materials will all have the Rokt emblem.
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