On New Year’s Eve, Sauber Motorsport have confirmed that their Formula 1 entry can be known as Stake F1 Team in 2024 and 2025 earlier than being changed by Audi for the 2026 F1 season.
Sauber had beforehand been referred to as Alfa Romeo between 2019-2023. However, the title sponsor Alfa Romeo had determined to depart the game on the finish of 2023, prompting the Hinwil-based outfit to go looking for a brand new id. With Audi having already acquired a minority stake within the firm, as preparations proceed for the German producer’s deliberate Formula 1 entry in 2026, it was anticipated that the brand new name will incorporate the Audi model.
However, the Ingolstadt-based producer determined to not use the Audi name earlier than making their last entry in 2026. When the FIA revealed the entry checklist for the 2024 F1 season, the Sauber entry appeared as ‘Stake F1 Team Kick Sauber’.
However, this may not be the name they use on a frequent foundation as Sauber has formally introduced that it is going to be referred to as Stake F1 Team for the 2024 and 2025 Formula 1 seasons.
Commenting on the announcement, Team Representative Alessandro Alunni Bravi stated: “Last season represented the beginning of Stake’s journey in Formula One, and the model’s new position headlining Stake F1 Team represents the pure and thrilling subsequent step on this path. Stake not solely efficiently tapped into Formula One’s rising fan base to reinforce its personal neighborhood; but in addition launched a very new viewers to the game, one thing that benefitted not solely our team but in addition everybody else in F1.
“We had the chance to take part in some unimaginable activations with a few of Stake’s ambassadors, together with Argentine soccer legend, Sergio Aguero and Indian-Canadian rapper Karan Aujla. 2024 can be a brand new web page and the possibility to do extra, higher, and attain even farther: we’re wanting ahead to an much more thrilling calendar of occasions on this new season.”
Buckle up, it’s nearly time 🕐💨
You don’t wish to miss this one. 5.2.24 pic.twitter.com/JGyG7KYjZF
— Alfa Romeo F1 Team Stake (@alfaromeostake) December 22, 2023
Valtteri Bottas and Zhou Guanyu will drive for the Swiss team in 2024, having labored collectively up to now two seasons. Last yr, Alfa Romeo completed ninth within the F1 constructors’ championship whereas Bottas completed fifteenth, and Zhou 18th, within the drivers’ standings.
Founded in 2017 by a bunch of know-how and betting trade entrepreneurs, Stake has established itself as a number one presence on the earth of sports activities and leisure ever since. The firm additionally has hyperlinks to Canadian rapper Drake and are the shirt sponsors of Everton Football Club in England’s Premier League.
Speaking of the team’s new id, Edward Craven, Co-Founder of Stake added: “We are thrilled with the chance to carry an electrifying and brand-new id into our Formula One team, kickstarting the F1 season with a daring team name, Stake F1 Team.
“Fuelled by deep ardour for pace, innovation, and pushing boundaries, we at the moment are ideally positioned to take the team to unprecedented heights from 2024 and past. The upcoming years can be an exciting journey with some mind-blowing activations deliberate that may redefine pleasure on and off the monitor. So, brace yourselves and keep tuned, as Stake F1 Team accelerates in the direction of an thrilling future!”
Akhil Sarin, Chief Marketing Officer of Stake commented: “The previous season has been a testomony to the advertising and media worth that Stake has dropped at the F1 team, particularly inside the digital panorama. The first section of this partnership has succeeded in growing world model consciousness for all stakeholders.
“At Stake, we’re ready to take the team’s attain, fanbase and visibility to unprecedented ranges. Our technique can be targeted on delivering unforgettable experiences that spotlight our unwavering dedication and dedication to innovation, leisure, and world connectivity.”
