Sauber signs another key member ahead of its ahead of the Audi transition

Sauber Motorsport has introduced the appointment of Stefano Battiston who will be part of the Hinwil-based outfit as Chief Commercial Officer ahead of its transition into the Audi F1 workforce from 2026.

Sauber Motorsport has made another key signing ahead of its transition into Audi’s works outfit because it has appointed Stefano Battiston as Chief Commercial Officer. Battiston will report on to CEO, Andreas Seidl, and spearhead the business technique.

In his new position, Battiston will lead all business elements of Sauber Motorsport and the Audi F1 undertaking, together with advertising and marketing, model & content material, partnerships, enterprise improvement, visitor experiences, CRM and knowledge, and merchandise.

Battiston brings a wealth of expertise from his earlier roles at Maserati, IWC Schaffhausen, and as Head of Marketing for the Alfa Romeo F1 Team. Most just lately, he was Commercial Director of the Audi F1 Project, which noticed him construct the spine of Audi F1’s business entry into the sport.

Commenting on the announcement, Andreas Seidl, CEO of Sauber and the Audi F1 Factory workforce stated: “The appointment of Stefano is another essential step in our transition to change into the Audi F1 works workforce from 2026, and it represents a strong basis upon which we’ll proceed to construct as we put together for our entry into Formula One with Audi, making certain that we’re commercially ahead of our rivals.

“I’ve labored with Stefano since I joined the Sauber Group: collectively, we’ve bold objectives, and welcoming Stefano to this program brings us one step nearer to realising them. There is a race on observe and off observe; we need to win them each.”

Expanding on his appointment, Battiston added: “The Audi F1 Project goes from energy to energy. Audi’s place on the world stage is strong and spectacular, and I’m each delighted and decided in equal measure to drive this undertaking ahead.

“We are forming a brand new workforce with a mission of changing into a pioneering platform for manufacturers, opening the door to a tradition that can transcend conventional partnerships and buyer engagement. Audi’s entry into Formula One is the pinnacle of their extremely profitable historical past in motorsport, and I’m grateful for this chance and problem.”