As FIA has revealed 2024 F1 entry, it has emerged that the Swiss -based outfit Sauber will run under the identify ‘Stake F1 Team Kick Sauber’ for the 2024 and 2025 F1 seasons.
Alfa Romeo’s partnership with Sauber Motorsport got here to an in depth on the Abu Dhabi Grand Prix, and the staff has began its transition into Audi’s manufacturing unit staff. However, the Audi identify will solely seem in 2026 when the German staff absolutely takes over the Hinwil-based squad.
Sauber has confirmed that on-line playing agency Stake will proceed as title sponsor next season, whereas in addition streaming firm Kick.com has stepped up its involvement and purchased the naming rights to the chassis.
Kick.com’s branding has already appeared prominently on the bodywork of the F1 Team’s C43 at chosen races this 12 months, having been introduced as a Major Partner firstly of the 2023 F1 season.
Sauber will race with an unchanged driver line-up next season as former Mercedes driver Valtteri Bottas and the game’s first-ever Chinese racer Zhou Guanyu are set to drive for the staff for the third consecutive time.
Over the previous 12 months, we’ve had some nice collaborations on and off observe with @KickStreaming.​
Here are a few of our highlights. ⬇️​​#GetCloser pic.twitter.com/PPCVgHqfUU
— Alfa Romeo F1 Team Stake (@alfaromeostake) December 15, 2023
Team Representative Alessandro Alunni Bravi commented : “Sauber has always been about innovation, breaking the mould and defying convention. The partnership with Kick.com is the latest and boldest display of the philosophy that drives us. Kick.com is redefining the way live streaming is done and they will adopt the same disruptive approach in the world of Formula One. With Kick.com, our goal is to make the next step in finding new and innovative ways to get closer to our fans.”
Speaking of the announcement, Bijan Tehrani, Co-Founder at Kick.com added: “Kick.com has seen super progress since its inception and is continuous to make waves in the streaming business. KICK’s content material is fast-paced and interesting, like what we witness each Grand Prix weekend. Just like this partnership, KICK was primarily destined for the racetrack.
“We are thrilled to take our collaboration to an unparalleled magnitude, backed by our knowledge of the motorsport culture, and our passion for cutting-edge technology. Exceptionally, this universally popular sport, aligns perfectly with our product and what we are building at Kick.com.”
