Scuderia Ferrari and Harman Automotive are happy to announce the renewal of their settlement. Technology partnership grows as Ferrari will develop into the primary automaker to deliver Harman’s in-cabin monitoring system to market in its next-generation street vehicles.
Click right here to subscribe to our print version!
Harman, an automotive electronics expertise firm and a subsidiary of Samsung Electronics Co., Ltd. targeted on delivering shopper experiences at automotive grade, confirms it can proceed as an Official associate of Scuderia Ferrari for a second Formula One season. The on-track advertising and marketing partnership extends to expertise on the street, with Ferrari changing into the primary automotive OEM to undertake quite a few options from HARMAN’s in-cabin monitoring system, Harman Ready Care, for its next-generation street vehicles.
“A collaborative commitment to pushing the boundaries of what is possible in a car is the cornerstone of the partnership between Scuderia Ferrari and Harman Automotive,” mentioned Christian Sobottka, President, Harman Automotive. “After a successful inaugural year, we look forward to continuing our Scuderia Ferrari partnership with an exciting new campaign for the 2024 race season. On the road, we will extend our technical partnership with Ferrari by delivering a number of key Ready Care safety features for its customers.”
For the 2024 Formula One season, the synergies between the 2 manufacturers can be dropped at life via an built-in advertising and marketing marketing campaign targeted on a shared dedication to innovation and excellence.
On the road-car facet, Ferrari will introduce eye-gaze monitoring from Harman Ready Care to find out if a driver is distracted and alert them to refocus on the street. Part of Harman’s Ready product lineup, Ready Care is the business’s first closed-loop inside sensing and tailor-made interventions product that helps hold eyes and minds on the street by detecting driver distraction and drowsiness utilizing synthetic intelligence, machine studying and neuroscience.
The partnership extension with Ferrari marks the newest milestone in Harman Automotive’s journey to develop into the main automotive electronics provider delivering best-in-class in-cabin experiences – a price proposition Harman calls Consumer Experiences. Automotive Grade.
