Sergio “Checo” Perez could have “México en la cabeza”, fairly actually, for his house race this weekend. The Oracle Red Bull Racing driver will rejoice Mexico by sporting a fan-designed helmet picked by Checo himself from hundreds of submitted designs.
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Oracle Red Bull Racing, in partnership with inter.mx and America Móvil (Telcel-Infinitum-Claro), ran the competitors México en la Cabeza, which interprets to “Mexico in the head” and noticed entries from all around the globe. The competitors referred to as on followers to embrace every little thing that embodies Mexican tradition to create a distinctive paintings for Checo, utilizing his helmet as their canvas.
THE CAMPAIGN
Fans worldwide welcomed the problem from Checo and Oracle Red Bull Racing, inter.mx and America Móvil (Telcel-Infinitum-Claro) to put pen to paper on a design which might convey Mexico to life on observe. The pleasure amongst followers grew globally as shut to 32,000 individuals downloaded the template, and the decision to motion noticed entries from 68 totally different nations and led to hundreds of recent members becoming a member of the Team’s fan platform, The Paddock. There was a large enhance in signups from many South American nations, together with 63% from Venezuela, 55% from Bolivia and 40% from Ecuador and Guatemala. In Checo’s house nation of Mexico, there was a almost 50% rise in these wanting a probability to win a prized and uncommon spot on a Formula One driver’s lid.
The designs creatively mirrored Checo’s ardour for representing his nation within the pinnacle of motorsport. The choice course of was no imply feat, and the profitable design was chosen by Checo, with the assistance of the Oracle Red Bull Racing Team, Mexican artwork curator Alfonso Miranda, Carlos Slim Domit, Grupo Carso, Chairman of the Board, Juan Ignacio Casanueva Pérez, CEO and Chairman of the board INTERprotección/inter.mx and Paola Perez.
THE WINNING DESIGN
The victor was 22-year-old Karla Lozano from San Nicolás de los Garza, Nuevo Leon, Mexico, who submitted a spectacular vibrant design that includes symbols and representations of Mexico, a design which items collectively the nation’s historical past and artwork and celebrates its wealthy tradition. Karla’s essential inspiration behind the design was alebrijes: brightly colored Mexican people artwork sculptures that characterize the nation’s magnificence, thriller, and magic. These embrace grecas and Zapotec symbols, every with a which means behind every of them, similar to safety, happiness and work. The prime of the helmet options a Xoloitzcuintle on the centre of the design, a culturally vital image in Mexico. Above this reads Checo’s signature mantra, “Never Give Up”, sitting proper under his quantity 11.
To convey the get together and present the unimaginable celebratory ambiance on the Mexican Grand Prix, pinata parts are included across the entrance and rear of the helmet. These vivid and vibrant colors characterize the colourfulness of Mexico, and the 2 stripes of inexperienced and purple allude to the nation’s flag as a reference to the state of Jalisco (the place Checo was born); some agaves had been added, a slight nod to Mexico’s signature drink.
Six-time Grand Prix winner Checo Perez says:
When I noticed Karla’s design, I knew I had to have it on my helmet for Mexico. It is superb that the Team can join with followers in the best way we do right here and provides them alternatives like this. It was difficult to resolve as a result of the entries had been so stable and thrilling. We requested individuals to embrace my house nation of their designs, and so they did. It was extraordinary to see what our tradition means to them. Karla’s artwork was the one which introduced all of it collectively for me and confirmed Mexico in such a good manner. There are so many little particulars, and the colors are distinctive. I all the time have México en la Cabeza, however this week, I’ll proudly present it with this specific helmet. I don’t assume the pitlane has seen a helmet like this earlier than!
Karla Lozano, a competitors winner from Nuevo Leon, Mexico, says:
When I discovered I had received the competitors, I first advised my household. I couldn’t cease smiling; realizing that hundreds of thousands would see my designs of individuals is unbelievable and has crammed me with happiness and satisfaction. We are all rooting for Checo for the victory, and it’s an honour to say that he wore the helmet I designed on the Mexican Grand Prix. The competitors has been a nice alternative, combining two issues I’m keen about, and it has helped make me and different followers really feel nearer than ever to Formula 1.
Marcela Velasco Cámara, América Móvil Chief Marketing Officer, says:
Checo and América Móvil share basic values, similar to a deep love for Mexico, which he has taken worldwide at prime pace and with nice tenacity. We are delighted that his helmet design for the Mexican GP represents not solely that love for the nation but additionally a recognition of our expertise in our nation, because the profitable design is of Mexican origin. At América Móvil, collectively with Sergio, we work to allow a higher world.
Gabriela Gutiérrez, Chief Marketing Officer INTERprotección/inter.mx says:
At inter.mx, now we have supported Checo for the reason that starting and have grown and advanced collectively. Seeing our emblem on the helmet of the most effective Mexican driver of all time fills us with satisfaction. We have all the time raced with Checo, however this helmet is much more particular as he’ll run with all of México en la cabeza.
The profitable helmet was unveiled at a media occasion in the present day held in Mexico City. The Team is additional uniquely activating this marketing campaign, bringing F1 nearer to the individuals on the streets of Mexico – maintain your eyes peeled on Oracle Red Bull Racing socials for extra…
