Springbok skipper Siya Kolisi has taken up a global ambassadorial position at South African Tourism, the nationwide company introduced on Friday.
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TAKING SOUTH AFRICA TO THE WORLD
There is little question South Africa’s glorious tourism providing is unmatched. The country boasts various and breathtaking landscapes, wildlife, large open areas, and a 3000-kilometer shoreline with among the greatest seashores on this planet.
But, what actually makes South Africa particular and so enticing? It is the nice and cozy folks whose hospitality and excellence have captivated the hearts of many travellers from all over the world.
In selling one of the best of South Africa, earlier tonight South African Tourism revealed, in a transferring 90-second video entitled “The Best Of Us”, that South Africa’s rugby captain, Siya Kolisi, is the advertising entities’ new global model advocate.
The world-acclaimed Springbok captain is the primary of the advocates who kind a part of a brand new global marketing campaign that appears to rejoice the country’s excellence by profiling and partnering with South Africans who’re making waves on the global stage of their varied fields together with sports activities, arts and tradition, academia and so on.
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SPRINGBOK CAPTAIN PERFECT PERSON TO PROMOTE SA
“With the Rugby World Cup starting in September in France, and as the Springboks prepare for the upcoming tournament, Siya is the perfect person to partner with South African Tourism in our marketing and promotional efforts as we seek to attract more travellers to come visit our country. He is an exceptional South African whose story and journey inspire people from various parts of the globe. He is a true South African icon,” says Acting Chief Executive Officer at South African Tourism, Nomasonto Ndlovu.
The partnership between Siya and South African Tourism is in collaboration with Roc Nation Sports International, the world-renowned company that represents Kolisi regionally and internationally.
Hailing from Zwide, a Township in Gqeberha within the Eastern Cape province, Siya has captured the hearts of South Africans and the world as captain of the South African rugby workforce, the Springboks. He captained the South African workforce on the 2019 International Rugby World Cup in Yokohama, Japan, defeating England 322-12 within the closing to carry the Webb Ellis Cup. This was South Africa’s third World Cup win, tying with New Zealand, and with that Siya turned the primary black captain of a World Cup-winning facet within the historical past of the game.
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SIYA KOLISI EXCITED TO ADVOCATE FOR HIS COUNTRY
“I’m super excited about this partnership because as a proud advocate for our country, I’ve always spoken about how much I love South Africa, and what a special place it is,” Kolisi commented. “I see this partnership as an opportunity to promote the entire tourism sector in South Africa, and I want to be a leading voice in encouraging everyone to come and see the best of what the country, and we as South Africans, have to offer.”
Siya’s genuine management and worldwide attraction is the compelling cause why South African Tourism has come to stroll this journey with him in the direction of inspiring the nation, inspiring the tourism sector, and galvanizing travellers. Our 12 months lengthy collaboration will see Siya symbolize the country in numerous capacities as we purpose to re-position South Africa regionally and in our key supply markets internationally.
“With the global tourism industry well on its recovery following the COVID-19 pandemic, various destinations are showcasing their tourism offerings to attract travellers. For South Africa we know where our best comes from. It comes from our unique places, our exceptional people and our authentic and rich cultures and way of life,” provides Ndlovu.
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The tourism trade and media stakeholders gathered at a star-studded occasion, which kicked off with a nostalgic efficiency by South African Jazz legend Vusi Mahlasela, who additionally curated a track specifically for “The Best Of Us” reveal. In conserving with the ‘better of us” spirit, the occasion additionally featured Grammy award-winning South African musician, Zakes Bantwini, in addition to some members of the Springbok workforce.
Before Covid-19, the South African Tourism sector welcomed about 10 million arrivals and contributed 3,7% to GDP. The sector is at the moment exhibiting nice indicators of restoration and this marketing campaign will go a great distance in inspiring travellers to select South Africa.
SIYA KOLISI IS HAPPY IN HIS NEW ROLE
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