Solera, the world’s chief in automobile lifecycle administration, and the Mercedes-AMG Petronas Formula One Team simply introduced a brand new partnership that may final for a number of years. This partnership exhibits how each firms need to push automotive innovation ahead.
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The CEO of Solera, Darko Dejanovic, said that the corporate and the Mercedes-AMG Petronas Formula One Team “have the same commitment to improving the automotive sector.” “We are thrilled about this relationship because of that.” It gives an opportunity to push the envelope and encourage greatness on a worldwide scale.”
The Solera brand can be seen on the automobile, the driving force’s left sleeve, pit crew overalls, and crew attire beginning within the 2023 Formula One season. In addition to different placements, accomplice shows at garages and trackside can even function Solera branding. The group’s identify and brand can even be proven on the Mercedes-Benz “Hot Laps Car,” a high-performance automobile, at one race this season. Lewis Hamilton and George Russell, who compete for the Mercedes-AMG Petronas Formula One crew, can even be accessible for Solera to talk with. On February 15 within the UK, the corporate’s branding can be unveiled on the crew’s 2023 F1 automobile presentation.
“Data innovation, combined with the drive for ultimate performance through people, processes, and technology, are hallmarks of a successful business and team,” stated Toto Wolff, crew principal and CEO of the Mercedes-AMG Petronas Formula One Team. “We are delighted to welcome Solera to the team as a partner, not only due to their reputation as an industry leader but also to our shared beliefs and values.”
Richard Sanders, the Commercial Director of the Mercedes-AMG Petronas Formula One Team, stated: “It is wonderful to welcome Solera to our expanding partner family. Our two firms have several synergies because we are leaders in our respective areas. We look forward to working together and introducing the brand to our extensive worldwide audience.”
About Solera
Solera is the worldwide chief in automobile lifecycle administration software-as-a-service, knowledge, and providers. Through 4 traces of enterprise – automobile claims, automobile repairs, automobile options, and fleet options – Solera is dwelling to many main manufacturers within the automobile lifecycle ecosystem, together with Identifix, Audatex, DealerSocket, Omnitracs, LoJack, Spireon, eDriving/Mentor, Explore, cap hpi, Autodata, and others. The firm offers its prospects the instruments they want to achieve the digital age by giving them a “one-stop shop” answer that simplifies operations, gives data-driven analytics, and improves buyer engagement. Solera thinks this helps its prospects enhance gross sales, preserve prospects, and make more cash. Solera serves over 300,000 world prospects and companions in 100+ international locations.
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